The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

by Steve Stoute
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Tanning of America 4.2 out of 5 based on 0 ratings. 9 reviews.
TvesBrink More than 1 year ago
This book is extremely relevant, especially considering today's economic climate. It connects the dots between a large diverse consumer base previously ignored huge business conglomerates. When purchases are made based on the "cool factor" as opposed to it's necessity, it's safe to say it's a group to be reckoned with; and one retailers should never ignore or take for granted.
Anonymous More than 1 year ago
Great Book. This book combines Hip Hop culture and marketing, a must read for any marketing student.
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Farley_Look-Kin More than 1 year ago
It is important to acknowledge a refreshing perspective on the forces contributing to mainstream retail enjoying what I call the "Co-branding of America"
STORE NOOKUSER More than 1 year ago
Music