Teaching the Media is a comprehensive study of media education which is an indispensible guide to all teachers and students of the media. It provides detailed answers to such fundamental questions as ``Why study the media?'' ``How can the media be taught in
a disciplined way?'' and ``Why has media teaching been less than conspicuosuly successful during its 50 year history?''
Chapters on media determinants, rhetoric, ideology and audiences contain up-dates on the relevant literature in these areas, perceptive analyses of media issues and texts, and detailed suggestions for classroom practice.