Teaming a Product and a Global Market: A Canadian Marconi Company Success Story

Teaming a Product and a Global Market: A Canadian Marconi Company Success Story

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Overview

This book describes how one company broke into the global commercial market and became an industry leader. Beginning with a single product, the Omega Navigation System, and building on each subsequent success, Canadian Marconi Company was able to successfully launch other products against incredible odds in a very competitive, high-technology marketplace. Spanning a 20-year period, the book details Canadian Marconi's transition from being primarily a military supplier to becoming a larger, commercial force. Part One of the book describes the initial business venture, the obstacles Canadian Marconi faced, their few early successes, and their numerous initial setbacks. Part Two begins with Canadian Marconi's first major success: a large and prestigious contract with Pan American World Airways. Using this as a springboard, Canadian Marconi capitalized on its newfound commercial success to become a global leader through increased exposure and new product development. This important story not only details a singular business venture, but also discusses proven methods for corporate and individual success.

Product Details

ISBN-13: 9781563472251
Publisher: American Institute of Aeronautics & Astronautics
Publication date: 01/01/1997
Series: Library of Flight
Pages: 254
Product dimensions: 6.48(w) x 9.94(h) x 0.56(d)

About the Author

Mr. Gibbs began his career with the Marconi Company of England as an engineering apprentice. After the apprenticeship, he represented Marconi at the Boeing Commercial Airplane Company in Seattle. In 1972, he transferred to the Canadian Marconi Company in Montreal, Canada. Since 1988, he has worked at the Canadian Space Agency. Mr. Gibbs is the author of more than 30 articles concerning such subjects as technology and project management, export marketing, strategic planning, and international cooperation in space.

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