Techniques of Visual Persuasion: Create powerful images that motivate

Techniques of Visual Persuasion: Create powerful images that motivate

by Larry Jordan Editor


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In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve:

  • Persuasive techniques
  • Communication skills
  • Business presentations
  • Photos and images
  • Videos and motion graphics

To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.

Product Details

ISBN-13: 9780136766797
Publisher: Pearson Education
Publication date: 07/29/2020
Series: Voices That Matter Series
Pages: 400
Product dimensions: 6.90(w) x 9.10(h) x 0.80(d)

About the Author

Larry Jordan is a media producer, director, editor, author, and teacher. He’s a member of both the Directors Guild of America and the Producers Guild of America, with local and network broadcast credits. In addition to a 20-year career in media, he’s spent 30 years creating and marketing high-tech and training products from a variety of firms, including his own. He’s written ten books on media and software and was the executive producer and host of the Digital Production Buzz weekly podcast for twelve years.

His teaching background includes 12 years teaching visual storytelling and media software at USC in Los Angeles. He also received the inaugural Industry Innovator Award presented by Digital Video in 2017.

His website is:

Table of Contents



1 The Power of Persuasion

2 Persuasive Visuals

3 Persuasive Writing

4 Persuasive Fonts

5 Persuasive Colors



6 Persuasive Presentations

7 Persuasive Photos

8 Edit and Repair Still Images

9 Create Composite Images



10 Video Pre-Production

11 Create Compelling Content with Interviews

12 Sound Improves the Picture

13 Video Production

14 Video Post-Production

15 Motion Graphics: Make Things Move

16 Advanced Motion: Particles, Paths, and Perspective


Includes handy shortcuts for popular software.

Closing Thoughts, 377

Bibliography, 378

Index, 381

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