Telecommunications: An Introduction to Electronic Media

Telecommunications: An Introduction to Electronic Media

by Lynne Schafer S. Gross

Hardcover(4th ed)

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Overview

Telecommunications: An Introduction to Electronic Media by Lynne Schafer S. Gross

This concise well-written text teaches students the essentials of telecommunications,whether they are consumers or future media practitioners. Telecommunications: An Introduction to Electronic Media,7/edivides into two main sections: Section I focuses on the various media forms (i. e.commercial radio,cable television) and Section II focuses on the functions of media (i. e. programming,advertising). The chapters may be read in any sequence (with a glossary helping readers with unfamiliar terms if later chapters are read first).

Product Details

ISBN-13: 9780697086471
Publisher: McGraw-Hill Higher Education
Publication date: 10/28/1991
Edition description: 4th ed
Pages: 520

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