Telecommunications: An Introduction to Electronic Media

Telecommunications: An Introduction to Electronic Media

by Lynne Schafer S. Gross


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This concise well-written text teaches students the essentials of telecommunications,whether they are consumers or future media practitioners. Telecommunications: An Introduction to Electronic Media,7/edivides into two main sections: Section I focuses on the various media forms (i. e.commercial radio,cable television) and Section II focuses on the functions of media (i. e. programming,advertising). The chapters may be read in any sequence (with a glossary helping readers with unfamiliar terms if later chapters are read first).

Product Details

ISBN-13: 9780697144485
Publisher: Brown & Benchmark
Publication date: 03/28/1992
Pages: 520

Table of Contents

Part I Electronic Media Forms
1 Commercial Radio
2 Commercial Television
3 Cable Television
4 Noncommercial Broadcasting
5 Other Forms of Telecommunications
6 Corporate Telecommunications
7 International Electronic Media
Part II Electronic Media Functions
8 Business Practices
9 Programs
10 Laws and Regulations
11 Ethics and Effects
12 Advertising
13 Audience Feedback
14 Production and Distribution
Epilogue Careers in Telecommunications

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