Telephone Survey Methods: Sampling, Selection and Supervision

Telephone Survey Methods: Sampling, Selection and Supervision

by Paul J. Lavrakas


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Telephone Survey Methods: Sampling, Selection and Supervision by Paul J. Lavrakas

Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.

Product Details

ISBN-13: 9780803926356
Publisher: SAGE Publications
Publication date: 04/01/1987
Series: Applied Social Research Methods Series , #7
Edition description: 2ND
Pages: 160
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.

Table of Contents

Generating Sampling Pools
Processing Telephone Survey Sampling Pools
Selecting Respondents
Supervision I
Structuring Interviewers' Work
Supervision II
Structuring Supervisory Work

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