Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.
About the Author
Table of ContentsIntroductionGenerating Sampling PoolsProcessing Telephone Survey Sampling PoolsSelecting RespondentsSupervision I Structuring Interviewers' WorkSupervision II Structuring Supervisory Work