Television and New Media Audiences

Television and New Media Audiences

by Ellen Seiter, Ellen Seiter


Choose Expedited Shipping at checkout for guaranteed delivery by Wednesday, September 25


Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace.

Product Details

ISBN-13: 9780198711421
Publisher: Oxford University Press, USA
Publication date: 02/25/1999
Series: Oxford Television Studies Series
Pages: 168
Product dimensions: 6.20(w) x 9.30(h) x 0.60(d)
Lexile: 1430L (what's this?)

About the Author

Ellen Seiter is Professor of Communications at the University of California at San Diego.

Table of Contents

1. Introduction
2. Qualitative Audience Research
3. Feminist Methods: The Parent's Support Group
4. Lay Theories of Media Effects: Power Rangers at Preschool
5. Conflict Over TV amongst Fundamentalist Christians
6. Television and the Internet
7. Conclusion

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews