"Fiske’s analyses skilfully trace the insertion of conflicting social, economic, cultural and political ideologies within the television text." Darrell Y. Hamamoto, Film Quarterly
Television Cultureby John Fiske
from current British, American, Australian, and French scholarship in a style accessible to the/b>/i>
Television Culture provides a comprehensive introduction to television studies. Fiske examines both the economic and cultural aspects of television, and investigates it in terms of both theory and text-based criticism. Fiske introduces the main arguments
from current British, American, Australian, and French scholarship in a style accessible to the student, providing an integrated study of approaches to the medium.
- Methuen & Company, Limited
- Publication date:
Meet the Author
John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
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