Tell Me a Story: Storytelling to Create Impact Brands

Tell Me a Story: Storytelling to Create Impact Brands

by Jan Bierman

NOOK Book(eBook)

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Overview

Tell Me a Story: Storytelling to Create Impact Brands by Jan Bierman

We are made of stories. We tell them, understand them, remember them, and live them. Your business, and every business, has a story. It is all in the way you tell it. Engaging your customers in your story is vital to fostering successful brand connection and transmission.

Today’s most innovative and memorable brands utilize story to emotionally engage their consumers and build a loyal following. Engagement in story is as much the part of the purchase experience as the product itself. People buy the story that is attached to a brand.

The purpose of this book is to provide a guide for businesses seeking to tell their own unique brand stories in a compelling and memorable way. Done right, with integrity and authenticity, a good story can transform the way you do business and make everything from day to day operations to sales and marketing infinitely more easy.

Product Details

ISBN-13: 9780473208073
Publisher: Rare Design Ltd
Publication date: 05/14/2012
Sold by: LULU PRESS
Format: NOOK Book
File size: 774 KB

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