Telling Your Story, Building Your Brand: A Personal and Professional Playbook

by Henry Wong

Overview

Today, everything and everyone is a brand. If you want to develop your personal brand, but can't afford the fees of a branding firm, this book provides access and insights into a thought-leading mind.

For entrepreneurs and professionals looking to manage their business career, it's more than just theory. It's part step-by-step guide, part story-sharing written to inspire and help bring your own brand to life. Here, branding expert Henry Wong shares his process to help you compete in the market and workplace.

Product Details

ISBN-13:	9781637422854
Publisher:	Business Expert Press
Publication date:	08/26/2022
Pages:	134
Product dimensions:	6.00(w) x 9.00(h) x 0.29(d)

About the Author

Henry Wong is a speaker, brand strategist, creative director, writer, designer and other things that fill his business card. He is the President and Brand Strategist of Vyoo, a branding and content company based in Toronto, Canada. He has guided small upstarts and SMEs to 500 level companies. His roots span over 25 years of senior positions in the advertising industry including being Sr. VP. Creative Director for global ad agency, Saatchi & Saatchi. In addition to applying his award-winning mind to such clients as Toyota, J&J and Procter & Gamble, Henry has assisted start-ups and mid-tier companies build their market presence. And through his branding methods, he has helped organizations and people in business, entertainment, and politics.

Editorial Reviews

A splendid job of breaking it down in simple, easy to digest language, along with uniquely personable stories. This book combines a balance of mind and soul that make Henry such a great industry leader. Thank you for making us all smarter!--Terry Balagia, Author, Professor Miami Ad School

Personal branding can either feel murky or dismissed as simplistic. In the middle lays the magic. Henry Wong is your sherpa through that magical middle earth.--Terry O'Reilly, Host of Under The Influence, CBC Radio

From the Publisher