ISBN-10:
1581150822
ISBN-13:
9781581150827
Pub. Date:
02/01/2001
Publisher:
Skyhorse Publishing
Texts on Type: Critical Writings on Typography

Texts on Type: Critical Writings on Typography

by Steven Heller, Philip B. Meggs

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Product Details

ISBN-13: 9781581150827
Publisher: Skyhorse Publishing
Publication date: 02/01/2001
Edition description: Reprint
Pages: 288
Product dimensions: 6.75(w) x 10.00(h) x 6.80(d)

About the Author

Steven Heller is co-chair of the MFA Design: Design as Author program at the School of Visual Arts, New
York. His many previous books include Typographic
Universe, New Modernist Type, and
Scripts.

Table of Contents

Forewordv
Introductionvii
1Aesthetics: On Form and Expression
Found Poetry: The Dude Typographers2
Old and New Fashions in Typography6
Art in Type Design16
The Modern Type Family19
An Existential Guide to Type21
2Criticism: Type as Discourse
A Plea for Authentic Type Design34
The Obscene Typography Machine36
Type Is Dead: Long Live Type39
Designing Hate42
A Post-Mortem on Deconstruction?45
Rumors of the Death of Typography Have Been Greatly Exaggerated48
American Gothic51
3Anatomy: Understanding Typefaces
Adobe Garamond54
Modern Style with a Human Face65
Mrs. Eaves68
An Examination of Egyptians70
Lead Soldiers77
Futura82
Univers: A New Sans Serif Type by Adrian Frutiger88
Sideshows in the Evolution of the Alphabet90
The Space Between the Letters93
4Movement: Defining Modernism
From De Stijl to a New Typography100
The New Typography108
On typography110
The Principles of the New Typography115
The Bauhaus Tradition and the New Typography129
The Consistency of Jan Tschichold139
The Cult of Lower Case143
The Philosophy of Modernism in Typography146
Why Go Modern149
The Good Old Neue Typografie154
Typographical Warfare156
Zombie Modernism159
5Practice: How Type Works
First Principles of Typography170
Is the Abolishment of Justification Desirable?178
Typographic Heresies182
Typographical Topography183
On the Choice of Typeface193
Grid and Design Philosophy198
On Classifying Type201
Type Is To Read210
Typography--"The Eye Is a Creature of Habit"215
6Reflections: Type and Passion
I Am Type218
I Am Type! Revisited219
The Dog of Alcibiades221
The Trouble with Type223
Experiments in Type Design228
Electronic Typography235
A Face by Any Other Name Is Still My Face: A Tale of Type Piracy239
Bad Credit257
The Land of Dancing Serifs260
The Authors263
Acknowledgments268
Index269

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