The Thank You Economy

The Thank You Economy

by Gary Vaynerchuk


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Product Details

ISBN-13: 9780061914188
Publisher: HarperCollins Publishers
Publication date: 03/08/2011
Pages: 256
Sales rank: 139,470
Product dimensions: 5.50(w) x 8.30(h) x 1.00(d)

About the Author

Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and PureWow. He is one of the world’s leading marketing experts and a four-time New York Times bestselling author. After growing his family wine business from a $4 million to a $60 million busines, he developed and now runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises. He lives in New York City.

Table of Contents

Acknowledgments xi

Preface xiii

Part I Welcome to the Thank You Economy 1

1 How Everything Has Changed, Except Human Nature 3

2 Erasing Lines in the Sand 45

3 Why Smart People Dismiss Social Media, and Why They Shouldn't 51

Part II How to Win 85

4 From the Top: Instill the Right Culture 87

5 The Perfect Date: Traditional Media Meets Social 111

6 I'm on a Horse: How Old Spice Played Ping-Pong, Then Dropped the Ball 119

7 Intent: Quality versus Quantity 131

8 Shock and Awe 141

Part III The Thank You Economy in Action 149

9 Avaya: Going Where the People Go 151

10 AJ Bombers: Communicating with the Community 155

11 Joie de Vivre Hotels: Caring About the Big and Little Stuff 167

12 Irena Vaksman, DDS: A Small Practice Cuts Its Teeth on Social Media 177

13 Hank Heyming: A Brief Example of Well-Executed Culture and Intent 187

Conclusion 193

Part IV Sawdust 199

More Thoughts On ... 201

Part V How to Win in the Thank You Economy, the Quick Version 231

Notes 235

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The Thank You Economy (Signed Edition) 4.1 out of 5 based on 0 ratings. 32 reviews.
sbrita More than 1 year ago
I looked forward to reading this book because I've been a big fan of Gary for a long time. He was one of the first to utilize social media as a primary marketing channel to grow business. The book is good, but not great. His writing style is easy going and easy to absorb. His descriptions and explanations are good. Overall, he clearly understand the space and what it means to be marketing in the social space. There is a clear difference between broadcast media and social media and he walks through the differences. There were two things about the book that bothered me: 1) some of the business acumen was questionable. One my favorite quotes, "Wall St requires firms to be very short term profit driven." If only we could all think long term . . no need for budgets or profit targets. As with most social pleas, the ROI of efforts are hard to pin down in $ and cents. He goes a bit overboard trying to explain the value of having advocates. He should have focused on the obvious - you converse with your customers - you have a free channel of distribution. 2) and this one is tough . . .anytime someone writes about their experience, its hard for them not to gloat about how awesome they are. Gary doesn't do it too much, but he does drag his ego into a few chapters. I'm sure it works for wine library - I'm not sure his approach would work at larger companies. If it did, they'd likely rename "work" "play". Otherwise it is a good read if you want to understand social efforts. There wasn't anything in this book that a user can't find on well read blogs or even on techcrunch. Similar to Groundswell - - it didn't shed light on anything new. Just reinforced how amazing the social space can be if used properly. Can one find out how to use social properly by reading the book? - yes. So, mission accomplished.
mikehill33 More than 1 year ago
Lots of good stuff to start but it turned too shallow by books end. Gary is great and should be followed. Book? Not so much.
dontheideaguy More than 1 year ago
Excellent follow-up to the author's first book (Crush It!: Why NOW Is the Time to Cash In on Your Passion) and specifically deals with using every tool available to a business in order to show that they love and appreciate their customers. Businesses think they've got this covered "we say 'hello and have a nice day' everytime a customer buys from us" and they couldn't be more wrong. Saying "thank you" with style, panache, personality, and (most importantly) a personal touch is the way companies like Zappos, CD Baby, and (sadly) only a very few others (some of whom are profiled in the book) are standing out in a business environment where what a person's friends say about your business is waaay more important that what a brochure or advertising campaign says about a business.
abutler More than 1 year ago
An easy read with useful information surrounding increasing customer service and how in the age of cloud computing nearly everywhere is media is relevant and powerful, but he drags on in places and the book is full of fluff. A decent read.
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RolfDobelli More than 1 year ago
According to the French expression, "plus ça change, plus c'est la même chose" (the more things change, the more they stay the same). Marketing consultant Gary Vaynerchuk sees truth in these words. He argues that your great-grandparents probably knew the value of nurturing personal relationships with their customers, but their wisdom vanished when big corporations grew and managers found it more cost-effective to ignore customer concerns. Social media have changed all that, giving marketers the welcome opportunity to connect with current and potential customers in a manner unseen for several generations. If your customers like you, they'll use Facebook, Twitter, LinkedIn and other networks to sing your praises. If they don't like you, they'll spread that news just as quickly. Vaynerchuk's book might not be revolutionary, but it's a thought-provoking addition to the discourse on social media, and a light, well-argued, entertaining read filled with real-world examples. getAbstract heartily recommends it to managers, employees and customers - to everyone who expects open, honest and caring relationships in their business dealings.
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