The Thank You Economy

The Thank You Economy

by Gary Vaynerchuk


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“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, Twitter

Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.

Product Details

ISBN-13: 9780061914188
Publisher: HarperCollins Publishers
Publication date: 03/08/2011
Pages: 256
Sales rank: 311,068
Product dimensions: 5.50(w) x 8.30(h) x 1.00(d)

About the Author

Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and PureWow. He is one of the world’s leading marketing experts and a four-time New York Times bestselling author. After growing his family wine business from a $4 million to a $60 million busines, he developed and now runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises. He lives in New York City.

Table of Contents

Acknowledgments xi

Preface xiii

Part I Welcome to the Thank You Economy 1

1 How Everything Has Changed, Except Human Nature 3

2 Erasing Lines in the Sand 45

3 Why Smart People Dismiss Social Media, and Why They Shouldn't 51

Part II How to Win 85

4 From the Top: Instill the Right Culture 87

5 The Perfect Date: Traditional Media Meets Social 111

6 I'm on a Horse: How Old Spice Played Ping-Pong, Then Dropped the Ball 119

7 Intent: Quality versus Quantity 131

8 Shock and Awe 141

Part III The Thank You Economy in Action 149

9 Avaya: Going Where the People Go 151

10 AJ Bombers: Communicating with the Community 155

11 Joie de Vivre Hotels: Caring About the Big and Little Stuff 167

12 Irena Vaksman, DDS: A Small Practice Cuts Its Teeth on Social Media 177

13 Hank Heyming: A Brief Example of Well-Executed Culture and Intent 187

Conclusion 193

Part IV Sawdust 199

More Thoughts On ... 201

Part V How to Win in the Thank You Economy, the Quick Version 231

Notes 235

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