The 2 AM Principle: Discover the Science of Adventure

The 2 AM Principle: Discover the Science of Adventure

by Jon Levy


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The 2 AM Principle: Discover the Science of Adventure by Jon Levy

“Jon Levy is what happens when you mix a behavioral scientist like Robert Cialdini with Indiana Jones.” —Lewis Howes, New York Times bestselling author of The School of Greatness

Jon Levy used to be a nerd.

Now, he runs with the bulls in Pamplona, battles Kiefer Sutherland in Jenga, and crashes million-dollar weddings. How did he do it? The E.P.I.C. Model of Adventure, a breakthrough four-step process (Establish, Push Boundaries, Increase, Continue) for building the perfect adventure, from picking the right team, to choosing the right mission, and taking the right risks—with plenty of stories from his own exploits to show you how it’s done.

With the mold-breaking brilliance of Timothy Ferriss’s The 4-Hour Work Week, and the geeky enthusiasm of a TED Talk, this book is your ticket to the next level. You’ll learn plenty, but the first lesson is easy: nothing good happens after 2 AM—except the most EPIC experiences of our lives.

Product Details

ISBN-13: 9781942872696
Publisher: Regan Arts.
Publication date: 11/08/2016
Pages: 288
Sales rank: 783,707
Product dimensions: 6.00(w) x 8.90(h) x 0.70(d)

About the Author

Jon Levy is a behavioral scientist studying influence and adventure. He specializes in applying scientific research to the world of business, using the latest in neuroscience and psychology to transform how companies approach marketing, sales, consumer engagement, and product design. He is the founder of The Influencers Dinner, a private community and dining experience in which twelve thought leaders and tastemakers across industries prepare dinner together.

Table of Contents

Chapter 1 Get Your Estate in Order. You May Not Be Coming Back 1

Stage I Establish

Chapter 2 Team: Adventurers, Assemble! 17

Chapter 3 Location: Just Another Monday 34

Chapter 4 Mission: Inspiration from an idol 52

Chapter 5 Constraints: A Nice Night Out 66

Stage II Push Boundaries

Chapter 6 Social Boundaries: Maybe I Went Too Far 83

Chapter 7 Emotional Boundaries: Either Brilliant or Pathetic 94

Chapter 8 Physical Boundaries: Getting Into a TIFF 114

Stage III Increase

Chapter 9 Challenge: What We Lacked in Stiles We More Than Made Up For 135

Chapter 10 Surprise: The One-Drink Hypothesis 150

Chapter 11 Amuse: Russelling Up Some Trouble 162

Chapter 12 Intrigue: The End of the Amateur 180

Stage IV Continue

Chapter 13 Risk & Unpredictability: The Dillsburg Effect 213

Chapter 14 Activity & Atmosphere: Welcome to 'Merica 226

Chapter 15 Transportation: Shopping for Adventure 244

Chapter 16 End with Style 258

Secret Origins 266

The Science of the 2 AM Principle 269

Acknowledgments 272

About the Author 280

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The 2 AM Principle: Discover the Science of Adventure 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Jon Levy in this book show how life take us to an adventure, an exciting adventure.
UjwalD More than 1 year ago
Jon Levy explains how the adrenaline that can rush through your spine with every adventure, how you can crush boredom and leave it behind. It is super fun to read with umpteen stories that are both insightful and interesting. Hard to keep the book down and one would eventually rush through from cover to cover.