The 50-60 Something Start-up Entrepreneur: How to Quickly Start and Run a Successful Small Business

The 50-60 Something Start-up Entrepreneur: How to Quickly Start and Run a Successful Small Business

by Pamela Wigglesworth

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Product Details

BN ID: 2940155081142
Publisher: Pamela Wigglesworth
Publication date: 03/03/2018
Sold by: Smashwords
Format: NOOK Book
File size: 383 KB

About the Author

Pamela Wigglesworth CSP, in an author, an international marketing & entrepreneurship consultant, speaker, and the Managing Director of Experiential Hands-on Learning, a training and development company. An American who has resided in Asia for over 27 years, she works with companies across multiple industries to increase their awareness, increase leads and ultimately increase sales. Pamela helps companies to strategize, systemize and monetize their business. In addition, she works C-Suite clients to achieve High Performance Presentation Mastery. A Certified Speaking Professional (CSP), she is one of fewer than 800 Certified Speaking Professionals worldwide. The Certified Speaking Professional designation is conferred by the National Speakers Association (USA) on accomplished professional speakers who have met strict criteria. She is the author of Small Business Acceleration: Get Noticed using Facebook, LinkedIn, Email Marketing, Public Relations and Video Marketing; Public Relations: An Easy, Step-by-step Guide to Creating a Public Relations Plan and The 50-60 Something Entrepreneur: How to Quickly Start and Run a Successful Small Business. Recognizing the growing and unsettling trend of men and women in their 50’s and 60’s increasingly being pushed out of the corporate workplace at a time when finances are crucial to maintain the household expenses, medical issues and planning for longer lifespans, this led Pamela to write the book, The 50—60 Something Start-up Entrepreneur: How to Quickly Start and Run a Successful Small Business and created the online course of the same name to support entrepreneurs just starting out. She has spoken in and/or conducted seminars in Singapore, Malaysia, Indonesia, Brunei, Cambodia, China, Thailand, the Philippines, Vietnam and the United States. Pamela was a motivational speaker at UN Humanitarian Affairs University Scholars Leadership Symposium 2013 in Manila, Philippines and in 2014 in Phnom Penh, Cambodia. Invited by the United States Embassy Brunei Darussalam in conjunction with the Brunei Economic Development Board, Pamela conducted a series of workshops and talks on branding and marketing. She is a member of the Global Speakers Federation and served as a past Vice President of the Asia Professional Speakers Singapore (APSS). Pamela is a founding board member of the PrimeTime Business and Professional Women’s Association in Singapore. To learn more and about Pamela Wigglesworth, visit www.experiential.sg. You can also reach her by email at pam@experiential.sg

Table of Contents

CHAPTER 1

50–60 Something Entrepreneurs, or the New 50–60 Something Poverty Economy

The Perfect Storm on the Horizon

Unemployment's Effects on the Over-50 Individual

Implications of the Gig Economy

The Club Sandwich Generation and Boomerang Kids

The Rise in Life Expectancy

Pension Schemes and The Impending Social Security Crisis

CHAPTER 2

Enter the 50–60 Something Start-up Entrepreneur Paradigm Shift

What is Entrepreneurship?

What Makes Me Qualified to Write a Book on Entrepreneurship?

Do You Have an Entrepreneur's Mindset?

Laying the Foundation For Entrepreneurship



CHAPTER 3

Pain: What is the Prospect's Pain or Problem?

It All Starts with a Need

What Problem Should You Solve?

CHAPTER 4

Person: Who Needs the Solution You Provide?

CHAPTER 5

The Product: How Your Service Offer Relieves the Prospect’s Pain

What Kind of Lifestyle Do You Desire?

What Type of Business Do You Want?

Business Models

CHAPTER 6

Perception: Creating a Brand People Want

How is Perception Created?

The Most Important Element of Brand Perception

Tap into the Senses

Maximize the Visual Elements

Typeface Tells a Story

CHAPTER 7

Positioning: Position Your Brand in the Mind of the Consumer

CHAPTER 8

Pricing: Establishing Prices for Your Product or Service

Avoid This Major Pitfall

Determining a Selling Price

Calculate Your Break-even Point

Pricing Strategies

How to Set Your Consulting Fee

Your Business Will Determine Fee or Product Price

CHAPTER 9

Place of Distribution: How Will You Distribute Your Product or Service?

CHAPTER 10

Platform: Showcasing and Promoting Your Product or Service

Marketing Objectives

Marketing Budget

Marketing Timeline

Word-of-Mouth Marketing Tactics

Offline Marketing Tactics

Online Marketing (Digital Marketing) Tactics

Video Marketing

Putting It All Together—Creating a Marketing Strategy

CHAPTER 11

Suck It Up and Embrace Technology

Technology is Your Friend

Set Up a Website

Email Marketing – Utilizing an Email Service Provider

Utilize a CRM (Customer Relationship Management) System

Social Media Management Tools

CHAPTER 12

You MUST Become a Salesperson

Start With a Positive Mindset

Prospecting for Business

Design Your Sales Pipeline Process

CHAPTER 13

Overcoming Overwhelm

Admit How you are Feeling

Don’t Go it Alone—Get Help Through Outsourcing

Get Emotional Support

Conclusion

References

Acknowledgements

Join the 50–60 Something Entrepreneur Movement

Looking to Take Your Learning to the Next Level?

About the Author


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