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Association for Talent Development
The Accidental Instructional Designer: Learning Design for the Digital Age

The Accidental Instructional Designer: Learning Design for the Digital Age

by Carolyn Bean
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Don’t create boring e-learning!

Cammy Bean presents a fresh, modern take on instructional design for e-learning. Filled with her personal insights and tips, The Accidental Instructional Designer covers nearly every aspect of the e-learning design process, including understanding instructional design, creating scenarios, building interactivity, designing visuals, and working with SMEs. You’ll learn all about the CBT Lady and how to avoid her instructional design mistakes. Along the way, you’ll hear from a few other accidental instructional designers, get ideas for your own projects, and find resources and references to take your own practice to the next level.

The Accidental Instructional Designer is perfect for the learning professional or instructional designer who is just getting started with e-learning—or the more experienced practitioner looking for new ideas. In addition to sharing proven techniques and strategies, this book:

covers best practices and what to avoid when designing an e-learning program presents e-learning in action through various case studies shows how you can go from being an accidental instructional designer to an intentional one.

Product Details

ISBN-13: 9781562869144
Publisher: Association for Talent Development
Publication date: 06/16/2014
Edition description: New Edition
Pages: 216
Sales rank: 602,612
Product dimensions: 6.00(w) x 8.90(h) x 0.50(d)

About the Author

Cammy Bean is the VP of Learning Design for Kineo, a global organization specializing in elearning solutions. Cammy Bean has worked as an eLearning instructional designer since the mid-90's (way back in the olden days, before we even called it e-learning!) In addition to the occasional novel, she likes to read books on instructional design and learning theory.
Mom to three kids, five fish, and one lizard, Cammy lives in Massachusetts. You can contact her on Twitter @cammybean or through her blog Learning Visions

Table of Contents

Acknowledgments v

Introduction: Once Upon a Time ix

Part I 1

Chapter 1 On Instructional Design and E-Learning Pie 3

Chapter 2 Why Design Matters 19

Part II 31

Chapter 3 Working With Subject Matter Experts 35

Chapter 4 What's Your Design Approach? 51

Chapter 5 Finding Your Hook 81

Chapter 6 Interactivity That Counts 95

Chapter 7 Writing Better E-Learning 119

Chapter 8 It's All in the Story 133

Chapter 9 Looking Good: On Visual Design 143

Chapter 10 Mixing It Up: New Blends and Marketing Strategies 151

Chapter 11 Secret Handshakes 173

Part III 179

Chapter 12 Taldng It Forward 181

My Favorite Resources 185

Selected Bibliography 187

About the Author 193

Index 195

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