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The Advertising Concept Book
     

The Advertising Concept Book

5.0 3
by Pete Barry
 

An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.

Overview

An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.

Editorial Reviews

CMYK Magazine
“A solid, fun, informative read.”
Creative Review
“Invaluable advice.”
Communication Arts
“Sound advice for advertising creatives.”
Maria Scileppi
“The book supports our school's philosophy: have a great concept before you run to the computer.”
CM/Content Marketing Institute
“You won’t find this much content and design analysis and detail in one volume anywhere else. . . . Each page is a visual treat.”

Product Details

ISBN-13:
9780500287385
Publisher:
Thames & Hudson
Publication date:
07/21/2008
Pages:
256
Product dimensions:
7.70(w) x 9.40(h) x 1.00(d)

Meet the Author

Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition.

Customer Reviews

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The Advertising Concept Book 5 out of 5 based on 0 ratings. 3 reviews.
Dink-a-Doo More than 1 year ago
Awe inspiring from the big names in the industry of the foundations of creativity and executions, Pete Barry compiled some of the loudest advertising communications execution that should help young professionals understand and internalize what it takes to be the next big name.
MrBee72 More than 1 year ago
Too many ad books are just revamped awards annuals which eventually date because of the typography, illustration or photography. This book is different because it's deals only with pure, timeless concepts. In fact, every ad is drawn in pencil to emphasize this point, a really clever approach. The book covers every aspect of creative, clearly explaining how to improve ideas, headlines, visuals, for every type of media imaginable. If everyone in advertising read this book, the standard of ads out there would improve overnight. Every teacher, student, and serious professional should own a copy of what is sure to be a classic. I just wish it was written earlier.
Anonymous More than 1 year ago