The Advertising Concept Book by Pete Barry
An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.
|Publisher:||Thames & Hudson|
|Product dimensions:||7.70(w) x 9.40(h) x 1.00(d)|
About the Author
Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition.
Most Helpful Customer Reviews
The Advertising Concept Book based on 0 ratings. 3 reviews.
Awe inspiring from the big names in the industry of the foundations of creativity and executions, Pete Barry compiled some of the loudest advertising communications execution that should help young professionals understand and internalize what it takes to be the next big name.
Too many ad books are just revamped awards annuals which eventually date because of the typography, illustration or photography. This book is different because it's deals only with pure, timeless concepts. In fact, every ad is drawn in pencil to emphasize this point, a really clever approach. The book covers every aspect of creative, clearly explaining how to improve ideas, headlines, visuals, for every type of media imaginable. If everyone in advertising read this book, the standard of ads out there would improve overnight. Every teacher, student, and serious professional should own a copy of what is sure to be a classic. I just wish it was written earlier.