The AI Conundrum: Harnessing the Power of AI for Your OrganizationProfitably and Safely
A timely, practical guide to AI—its strengths, weaknesses, and real-world applications—for business professionals and policymakers.


Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI’s pattern-finding superpower can lead to spurious patterns—and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI: its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer in this book a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

The AI Conundrum:
• Draws on the authors’ diverse expertise—in pure math, computer science, marketing, data science, and business—to make AI concepts and applications approachable for readers of all tech levels.
• Provides a framework for comparing AI to the next best alternative, and for gauging where AI is likely be successful—or to pose greater risk than benefits.
• Includes dozens of real-world case studies highlighting the successes and failures of AI applications across various industries.
• Offers actionable insights for responsible implementation and risk mitigation.
• Provides a worksheet for identifying potential problem areas, a cost-benefit analysis, and a companion website.
The AI Conundrum is an invaluable resource for professionals and students seeking a full understanding of AI—its applications, limitations, and ethical considerations—as we enter a brave new era.
1144331895
The AI Conundrum: Harnessing the Power of AI for Your OrganizationProfitably and Safely
A timely, practical guide to AI—its strengths, weaknesses, and real-world applications—for business professionals and policymakers.


Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI’s pattern-finding superpower can lead to spurious patterns—and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI: its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer in this book a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

The AI Conundrum:
• Draws on the authors’ diverse expertise—in pure math, computer science, marketing, data science, and business—to make AI concepts and applications approachable for readers of all tech levels.
• Provides a framework for comparing AI to the next best alternative, and for gauging where AI is likely be successful—or to pose greater risk than benefits.
• Includes dozens of real-world case studies highlighting the successes and failures of AI applications across various industries.
• Offers actionable insights for responsible implementation and risk mitigation.
• Provides a worksheet for identifying potential problem areas, a cost-benefit analysis, and a companion website.
The AI Conundrum is an invaluable resource for professionals and students seeking a full understanding of AI—its applications, limitations, and ethical considerations—as we enter a brave new era.
32.95 In Stock
The AI Conundrum: Harnessing the Power of AI for Your OrganizationProfitably and Safely

The AI Conundrum: Harnessing the Power of AI for Your OrganizationProfitably and Safely

by Caleb Briggs, Rex Briggs
The AI Conundrum: Harnessing the Power of AI for Your OrganizationProfitably and Safely

The AI Conundrum: Harnessing the Power of AI for Your OrganizationProfitably and Safely

by Caleb Briggs, Rex Briggs

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Overview

A timely, practical guide to AI—its strengths, weaknesses, and real-world applications—for business professionals and policymakers.


Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI’s pattern-finding superpower can lead to spurious patterns—and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI: its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer in this book a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

The AI Conundrum:
• Draws on the authors’ diverse expertise—in pure math, computer science, marketing, data science, and business—to make AI concepts and applications approachable for readers of all tech levels.
• Provides a framework for comparing AI to the next best alternative, and for gauging where AI is likely be successful—or to pose greater risk than benefits.
• Includes dozens of real-world case studies highlighting the successes and failures of AI applications across various industries.
• Offers actionable insights for responsible implementation and risk mitigation.
• Provides a worksheet for identifying potential problem areas, a cost-benefit analysis, and a companion website.
The AI Conundrum is an invaluable resource for professionals and students seeking a full understanding of AI—its applications, limitations, and ethical considerations—as we enter a brave new era.

Product Details

ISBN-13: 9780262048996
Publisher: MIT Press
Publication date: 08/06/2024
Pages: 264
Sales rank: 2,543
Product dimensions: 9.20(w) x 6.20(h) x 1.10(d)

About the Author

Caleb Briggs began coding at 10 and developing AI at 14. He has created several AI applications from scratch, building experience in genetic algorithms, machine vision, natural language, and more. Caleb is currently studying pure math and computer science at Reed College in Portland, Oregon.

Rex Briggs is an award-winning AI and data expert who holds five patents and has helped build multiple AI businesses. He currently serves as subject matter expert in AI for the marketing trade association MMA Global. He is the coauthor of What Sticks and the author of SIRFs-Up.

Table of Contents

Foreword
Greg Stuart
Preface
Introduction
Part 1: The Fundamentals of Artificial Intelligence
1. Artificial Intelligence Is Not Human Intelligence   
2. How AI Fits Patterns   
3. How AI Uses Gradient Descent   
4. Edge Cases, Compression, and the Limits of Associative Intelligence   
5. Precision, Input Control and the Rationale for Decisions   
6. Assessing Risk in AI Applications   
Part 2: Opportunities, Risks, Countermeasures, and & Critical Questions
7. Case Studies in AI: The AI Revolution and the Sales and Marketing Case Studies   
8. Case Studies in AI: Translations, MRIs, Fraud Detection, Autonomous Vehicles, and the Impact of AI on Labor   
9. Case Studies in AI: Using AI to Trade in Markets   
10. Cases Studies in AI: Bias in Facial Recognition, Hiring and Advertising   
11. The Conundrum
Acknowledgements
Endnotes
Index

What People are Saying About This

From the Publisher

“Finally, an AI guidebook that bridges the gap between hype and reality. Filled with practical examples, The AI Conundrum unravels the buzzwords and provides a crystal-clear path for harnessing AI’s power while understanding its risks.”
—Gopi Kallayil, Chief Business Strategist, AI, Google

“I found The AI Conundrum very useful. It helped me understand what AI is, what its limits are, where it can be used and why, and where it shouldn’t be. For others, it should help demystify the apocalyptic specter that the media has created and help them understand this new tool.”
—Louis Rossetto, Founder, WIRED
 
“By suggesting AI poses a true conundrum—something that baffles precisely because we understand it—this book stands out: it captures AI’s real essence and offers an impressively insightful, pragmatic strategy for AI use.”
—Viktor Mayer-Schӧnberger, University of Oxford; coauthor of Framers and Guardrails
 
“Caleb and Rex Briggs deftly explain how AI functions, why we should not anthropomorphize it, and what it would mean to be an AI. The AI Conundrum is a highly informative and valuable guide to the future.”
—Gerd Gigerenzer, Max Planck Institute for Human Development, Berlin
 
“For AI scientists, curious practitioners, and everyone in between, this exceedingly practical book dispenses with the jargon and succinctly demystifies the techniques powering the AI revolution while arming the reader with an open-eyed understanding of its potential risks.”
—Tom Chavez, Founding General Partner, super{set}, an AI startup studio

“Caleb and Rex Briggs simplify the complex realm of AI, offering practical insights that are essential for success in today’s AI-driven world. Their work is a must-read for professionals seeking to excel in this landscape.”
—Amy Wigler, VP of Multiplatform Content and Marketing, PBS
 
“A thorough yet approachable synopsis of the topic du jour from practitioners who have been using AI across real-life applications. This book can help you harness AI’s power responsibly.”
—Harrison Chilton, Technology Investor, The Carlyle Group
 
“AI, it turns out, knows nearly everything and understands nothing. In explaining this, The AI Conundrum is at once deeply illuminating, demystifying, and instructional. An essential read for anyone making decisions about where and how to apply AI.”
—Stefanie Friedhoff, Associate Professor and Co-Founder, Information Futures Lab, Brown University
 
The AI Conundrum was a revelation when I saw Caleb present it to over 250 CEOs at the Inc. 5000 Conference. After his presentation I immediately hired him to bring the concepts to life in finance, and it has proven even more impressive. Read and profit from this book!”
—Larry Connors, CEO, The Connors Group, Connors Research LLC, and Connors.AI

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