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The Art and Strategy of Service-Learning Presentations / Edition 1

The Art and Strategy of Service-Learning Presentations / Edition 1


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Product Details

ISBN-13: 9780534566319
Publisher: Wadsworth
Publication date: 09/28/2001
Edition description: Older Edition
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Rick Isaacson is Internship and Service-Learning Director for the Department of Speech and Communication Studies at San Francisco State University. He teaches courses including, Persuasion, Speech for the Classroom Teacher, Rhetoric of the Media, and Group Discussion. His students have pursued service-learning activities in a variety of community agencies, including homeless shelters, convalescent homes, mediation centers, public health agencies and mentoring and literacy programs. He finds that volunteering often inspires the most compelling student speeches, essays, and journals, as community service dispels many preconceptions students bring to their service experience.

Jeff Saperstein is a Lecturer in the Marketing Department of San Francisco State University¿s College of Business, teaching courses in international marketing. With more than 20 years of experience providing marketing consultant services, his clientele ranges from corporations to non-profit agencies. His areas of expertise include Regional Strategy Development, New Economy, and High Tech Marketing.

Table of Contents

Preface. 1. SERVICE-LEARNING IN PERSPECTIVE. The Definition and Goals of Service-Learning. The Benefits of Service-Learning. A Natural Fit with Communication Studies. Service as a Career. 2. SERVICE-LEARNING MODELS. When Service-Learning is Optional. When Service-Learning is Required. Three Types of Service: Direct, Indirect, and Civic. Finding a Service Project Site. 3. ACHIEVING A POSITIVE SERVICE-LEARNING EXPERIENCE. Matching Student Goals and Skills with a Service Agency. Aligning Service-Learning Goals with Agency Goals. Cultivating a Professional Attitude. The Steps to Gaining a Professional Attitude. Working with Diverse Populations. Common Student Questions. 4. DESIGNING INFORMATIVE SERVICE-LEARNING PRESENTATIONS. Defining the Objectives of Informative Service-Learning Discourse. Audience Analysis. Organizing Information to Strengthen the Message. Writing Compelling Introductions. and Conclusions. Audio and Visual Aids. 5. DESIGNING EFFECTIVE PERSUASIVE SERVICE-LEARNING PRESENTATIONS. The Role of Theories and Methods of Persuasion. Resonance Theory. Inoculation Theory. Credibility. Emotional Appeals. Imagery. Burkes Pentad. Analyzing Audience Needs. Resourceful Evidence. Delivery and Nonverbal Communication. Issues for Debate and Discussion. Alternate Message Forums for Community Activism. 6. TRANSACTIONAL COMMUNICATION IN SERVICE ORGANIZATIONS. A Definition of Transactional Communication in Public Speech. Principles and Techniques for Successful Transactional Communications. 7. CALL TO SERVICE: SPEAKING AS A COMMUNITY LEADER. Distinction Between Leader and Manager in Service Organizations. Advocating a National Service Agenda. Guidelines to Introduce a Featured Speaker. Presenting a Vision for Public Policy. 8. DESIGNING MEDIA MESSAGES FOR A CALL TO COMMUNITY SERVICE: TECHNIQUES FROM THE ADVERTISING WORLD. The Rhetorical Analysis of the Service Campaign "We Want Change." Graphics and Logos for Service Organizations. 9. INTERCULTURAL COMMUNICATION IN SERVICE-LEARNING. Ethnocentrism and Cultural Pride. Beliefs, Attitudes, and Values. Cultural Patterns and Expectations. Verbal and Nonverbal Communication Across Cultures. General Advice and Discussion. 10. SERVICE-LEARNING RESOURCES. Service-Learning Research Sources and Placement Opportunities. Service-Learning Resource Sites. Guidelines for Contacting the Service Agency. Student Journal Guidelines. Service-Learning Journal Guidelines. Guidelines for Student Evaluation of Service Experience. Community Placement Field Agreement. Supervisor Evaluation Form. Author Biographies.

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