The Art of .COMbat: Ancient Wisdom for the Competitive Economy

The Art of .COMbat: Ancient Wisdom for the Competitive Economy

by Shawn P. McCarthy, McCarthy

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Product Details

ISBN-13: 9780471415190
Publisher: Wiley
Publication date: 05/04/2001
Pages: 256
Product dimensions: 7.58(w) x 8.66(h) x 0.92(d)

About the Author

SHAWN P. McCARTHY is a product manager and developer for Lycos, Inc. He also consults on Internet business development issues for Fortune 500 companies. McCarthy contributes to the Washington Post and is a regular speaker at conferences such as Macworld, Internet World, and Comdex.

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Table of Contents

Acknowledgments.

Introduction.

BASIC TRAINING.

Appraise Yourself, the Landscape, and Your Opposition.

Use the Internet: Your Weapon to Wage Business War.

Understand Internet Time and Internet Distance.

PREPARATION.

Maximize Your Organization: Focus on Posture.

Develop Your Offensive Strategy.

Develop Your Defensive Strategy, Assess Your Opponent's Weaknesses.

GOING INTO BATTLE.

Time Your Strike: Be the First to Move.

Hit Moving Targets.

Keep an Eye on the New Horizon.

Index.

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