The Art of Influencing Anyone

The Art of Influencing Anyone

by Niall Cassidy


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Product Details

ISBN-13: 9789881224224
Publisher: Cornerstone
Publication date: 11/13/2013
Pages: 250
Product dimensions: 5.00(w) x 8.00(h) x 0.57(d)

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The Art of influencing Anyone 4.8 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
As someone who is a consultant by trade, I am not primarily salespeople - my thoughts before reading were that this might have some relevance and a few tips I could glean for myself and my clients. The book is aimed at salespeople - but it's highly relevant to consultants, lawyers and other professionals. The approach it teaches you is light years away from the painful, pushy calls you'll have received from salespeople in the past. It's client focused, and it's about establishing a genuine consultative dialogue with potential clients right from the off. This book really helps you shortcut this process and learn what works in a professional and ethcial way for persuading people.
Matthew00 More than 1 year ago
I'm not usually into these types of books, but a friend of mine recommended looking into this as I have a job interview coming up. Honestly, I have to say that the information presented on acting confident works. This is one non-fiction book that I actually enjoyed reading!
Anonymous More than 1 year ago
I've just finished reading a copy of this book. As someone who is not primarily a salesperson, my thought when I first saw the book was that this might have no relevance to me, or there is only a few things that I can learn. But this book turns out there was a whole lot more than it appears.  The book is aimed at salespeople, no doubt, but it's highly relevant to people of other professions as well. The approach it teaches you is far away from the painful, pushy sales pitch you have received from in the past. It’s effective and interesting, and you can apply the knowledge almost everywhere. This book really helps you shortcut this process and learn what works in a professional and ethical way for influencing people.
Anonymous More than 1 year ago
The Art of Influencing Anyone—by Niall Cassidy is a book that can benefit people from all walks of life.  In particular this would be an excellent book for those in the area of selling.  I enjoyed reading this book and found it to be very much in the mould of a famous book first published in 1937 titled, ‘How to Win Friends and Influence People’. The author, Dale Carnegie was so successful that he sold over 15,000,000 copies, and the worldwide courses based on his books were still very popular in the 1980s when I attended. Similarly, to Carnegie, Cassidy’s book is very well written, with an easy to follow style, using anecdotes, analogies and case studies to illustrate points. Also in Carnegie style he draws on well-known historical characters —in this case Edison, Van Gogh, Picasso, Julius Caesar and others to press home his points. In demonstrating the effective use of persuasion, Cassidy has centred his book round a main character, Scarlet.  This has added to the easy-read of his book and provided for a well- constructed beginning, middle and ending.  As an honest reviewer I would consider this book on presentation and readability to justify a 5 star rating. However, this type of book always begs the most important question to the content: “what is the writer’s expertise?” While there are some passing references throughout the book to the author’s experience as a salesman, he needed to set out this experience (length and type) and relevant qualifications in a biography. For this type of book the inclusion of a biography is paramount in order to establish credibility. Without a biography I can only justify a 4 star rating. Secondly, in an educational book of this type a glossary of terms would be very useful. For instance, after having read the book I might want to remember and clarify some of the strategies like ‘cold reading’.  Overall, I found this book to be well written, provoking thought about how we communicate with others and suggesting better processes.  It is a book I can recommend. Brian Wilson, New Zealand