The Art of Persuasion

by Marguerite Tolliver

Overview

What if you could master the one skill that drives every sale, every promotion, and every breakthrough conversation?

The Art of Persuasion is your practical, no-fluff guide to the communication and influence skills that separate average performers from exceptional salespeople and leaders. Whether you're pitching a client, presenting to a team, or negotiating a deal, your ability to influence others-ethically and effectively-is the key to success in today's competitive business world.

Veteran sales leader Marguerite Tolliver draws from years of streetwise experience managing top-performing sales teams to deliver actionable strategies that actually work. This book is built for busy professionals who want results fast-each chapter is short, focused, and packed with practical tools you can apply immediately.

Inside, you'll discover how to:
- Build instant rapport and authentic connections with anyone
- Ask smarter questions to uncover true client needs
- Deliver value-driven solutions instead of pushing products
- Use body language, tone, and storytelling to project confidence and trust
- Overcome objections with empathy and ease
- Influence decisions authentically and ethically

Unlike theory-heavy communication books, The Art of Persuasion delivers real-world tactics you can use the same day. You'll find proven persuasion techniques, powerful communication skills, and practical leadership lessons that help you close deals, win trust, and build long-term influence.

In an era where automation and noise dominate the marketplace, what sets professionals apart isn't just knowledge or talent-it's the ability to persuade, inspire, and connect. The Art of Persuasion is your playbook for becoming the communicator people listen to, trust, and follow.

Straightforward. Powerful. Built for real-world success.

Product Details

ISBN-13:	9798260316979
Publisher:	Barnes & Noble Press
Publication date:	10/04/2025
Pages:	78
Product dimensions:	6.00(w) x 9.00(h) x 0.16(d)

About the Author

Marguerite Tolliver is a seasoned executive in advertising sales management and multi-platform marketing. Currently serving as the Vice President of New Business Partnerships at Asellus Group, her role is to forge strategic alliances with media companies, clients and advertising agencies to drive the purchase of live sports on CTV.

Marguerite’s career is marked by her leadership in fast-paced environments—most notably in her previous role overseeing the sales team for Cablevision and Altice’s Multi Screen Advertising Solutions in a dynamic Westchester office. Her expertise spans a diverse range of advertising channels, including Linear TV, Addressable TV, IP Digital Addressable, OTT, Connected TV, Mobile, Social Media, and Digital Technologies.
She has a proven track record in developing strategic account plans, creating compelling sales materials, devising innovative pricing and package strategies, and orchestrating news segment sponsorships and client presentations.

A proactive, “think outside the box” leader and passionate advocate for building high-performing sales teams, Marguerite has always believed that success is rooted in strong relationships—both within teams and with clients. With a passion for transforming challenges into opportunities, Marguerite Tolliver continues to set new benchmarks in the advertising industry by combining visionary leadership with strategic execution. .