Product development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal "experts" for new ideas. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and most importantly, customers. The Art of Product Design explains the rise of "Open Engineering," a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes.
- Explains how to establish open flows of information inside and outside an organization, increasing the quality and frequency of input from different groups and stakeholders
- Hardi Meybaum is the founder and CEO of GrabCad, the largest community of mechanical engineers and designers in the world
Open Engineering is crowdsourcing, it's collaborating, it's sharing and connecting. And it's helping a growing number of companies create better products faster than they ever imagined. The Art of Product Design shows you how to harness its power for your company.
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About the Author
Hardi Meybaum is a mechanical engineer, and the cofounder and CEO of GrabCAD Inc. Hardi's vision of how manufacturers, engineers, designers, and students could work together online led him to create the GrabCAD Community for engineers and designers, bringing together more than one million members who have shared more than 350,000 projects.
Table of Contents
Introduction The Digital Revolution Gets Physical vii
1 Gearheads Get No Respect 1
2 Since the Potter’s Wheel, the Most Important Tool in History 13
3 A Million Engineers on the March 35
4 New Culture, New Tools Converge in the Cloud 79
5 Design Challenge: Break Down the Monastery Doors 93
6 Here’s My Prototype; Please Kick the Crap Out of It 125
7 Manufacturing: Here You Go; Make This 149
8 Marketing: Engineers Can Do It Better 181
9 The Puzzle Pattern Emerges 199