What designer does not want his or her style to remain distinctive? Originality and knowledge of unique production techniques are the two ways to stay on top.
The Art of Promotion is a one-of-a-kind resource. It gives step-by-step instructions so designers of any skill level can easily promote themselves in exciting and innovative ways. The techniques discussed in this book are vital to an understanding of the production elements available to designers. The Art of Promotion explains die-cuts, folds, and a range of print techniques and materials, providing designers with the information and inspiration they need to make their clients-and themselves-stand out and rise to the top of the competition.
|Product dimensions:||8.50(w) x 11.00(h) x 0.56(d)|
About the Author
Lisa L. Cyr is a designer/illustrator, writer, and national lecturer, and her work has been featured both nationally and internationally. She writes for many of the industry trade publications, including Communication Arts, Step Inside Design, HOW, International Design, and Applied Arts. Her work is also in the permanent collection of the Society of Illustrators' Museum of American Illustration. Cyr is an artist member of the Society of Illustrators, NYC, and the Illustrators Partnership of America. She is also the author of Brochure Design That Works (Rockport Publishers, 2002). She lives in Stroudsburg, Pennsylvania.