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McGraw-Hill Higher Education
Art of Public Speaking with Connect Plus, National Package / Edition 12

Art of Public Speaking with Connect Plus, National Package / Edition 12

by Stephen E Lucas


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Art of Public Speaking with Connect Plus, National Package / Edition 12

Few texts have been favored with such success. Fifteen after its introduction,The Art of Public Speaking remains the leading text in its discipline. The Art of Public Speaking is successful because it works well for both students and instructors. Instructors have come to rely on its careful explanations,its reinforcing examples,and its attention to the basics that help their tentative students become competent speakers. Instructors have also come to rely on the most comprehensive package of support materials available with any public speaking text. Meticulously prepared by the author to support and reflect the text,the ancillary materials allow the least experienced teaching assistant and the busiest professor to teach with confidence.

Product Details

ISBN-13: 2901259545992
Publisher: McGraw-Hill Higher Education
Publication date: 10/10/2014
Edition description: New Edition
Product dimensions: 7.90(w) x 9.90(h) x 0.60(d)

About the Author


Stephen E. Lucas is Professor of Communication Arts and Evjue-Bascom Professor in the Humanities at the University of Wisconsin-Madison, where he has taught since 1972. He received his bachelor's degree from the University of California, Santa Barbara, and his master's and doctorate degrees from Penn State University.

Professor Lucas has been recognized for his work as both a scholar and a teacher. His first book, Portents of Rebellion: Rhetoric and Revolution in Philadelphia, 1765-1776, received the Golden Anniversary Award of the National Communication Association in 1977 and was nominated for a Pulitzer Prize. His major articles include "The Schism in Rhetorical Scholarship" (1981), "The Renaissance of American Public Address: Text and Context in Rhetorical Criticism" (1988), "The Stylistic Artistry of the Declaration of Independence” (1990), and “The Rhetorical Ancestry of the Declaration of Independence” (1998), for which he received the Golden Anniversary Monograph Award of the National Communication Association. His most recent book is Words of a Century: The Top 100 American Speeches, 1900-1999 (2009).

Professor Lucas has received a number of teaching awards, including the Chancellor's Award for Excellence in Teaching at the University of Wisconsin and the National Communication Association’s Donald Ecroyd Award for Outstanding Teaching in Higher Education. His lecture course on "The Rhetoric of Campaigns and Revolutions" is among the most popular on campus and has twice been selected for statewide broadcast in its entirety by Wisconsin Public Radio. Professor Lucas is featured in the Educational Video Group’s program on the history of American public address, and he has appeared on the History Channel’s documentary on the Declaration of Independence.

Professor Lucas has directed the introductory public speaking course at the University of Wisconsin-Madison since 1973. Over the years he has been responsible for numerous teaching innovations and has supervised the training of hundreds of graduate assistants. In addition to participating in public speaking workshops and colloquia at schools throughout the United States, he has served as a judge for the major national English-language public speaking competitions in China, has lectured at numerous Chinese universities, and has conducted workshops for Chinese instructors on teaching public speaking.

Stephen Lucas and his wife, Patty, live in Madison, Wisconsin, and have two sons, Jeff and Ryan. His interests include travel, sports, art, and photography.

Table of Contents

Chapter 1: Speaking in Public 1
Chapter 2: Ethics and Public Speaking 33
Chapter 3: Listening 55
Chapter 4: Selecting a Topic and a Purpose 75
Chapter 5: Analyzing the Audience 99
Chapter 6: Gathering Materials 127
Chapter 7: Supporting Your Ideas167
Chapter 8: Organizing the Body of the Speech 197
Chapter 9: Beginning and Ending the Speech 221
Chapter 10: Outlining the Speech245
Chapter 11: Using Language 263
Chapter 12: Delivery 291
Chapter 13: Using Visual Aids 315
Chapter 14: Speaking to Inform 341
Chapter 15: Speaking to Persuade 369
Chapter 16: Methods of Persuasion403
Chapter 17: Speaking on Special Occassions 439
Chapter 18: Speaking in Small Groups 457
Appendix: Speeches for Analysis and Discussion
Question of CultureA2
Choices and Change A4
I Have a Dream A7
Dying to be ThinA11
A Whisper of Aids A13
Boxing: The Most Dangerous Sport A16
A Reel Doctor's Advice to Some Real Doctors A19
Tiananmen Square A24
Photo Credits P1
Index I1

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