The Art of Small Business Social Media: A Blueprint for Marketing Success

by Peg Fitzpatrick, Guy Kawasaki (Foreword by)

Overview

An essential guide for small business owners that Booklist calls "appealing and supremely useful" in a starred review and Guy Kawasaki points out in the foreword, "if you’re an entrepreneur or small business owner and want to master digital marketing, you need this book."

In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn’t a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting.

Whether you’re a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It’s not just about being online; it’s about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today’s marketplace.

Product Details

ISBN-13:	9781538192993
Publisher:	Rowman & Littlefield Publishers, Inc.
Publication date:	11/19/2024
Pages:	256
Sales rank:	149,288
Product dimensions:	5.80(w) x 8.10(h) x 0.80(d)

About the Author

Peg Fitzpatrick is a social media powerhouse and co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. She was the first head of social strategy for Canva and has led successful social media campaigns for global brands like Motorola, Audi, TJMaxx, and Google. She lives in Keene, NH.

Editorial Reviews

11/18/2024

In this ho-hum manual, marketing professional Fitzpatrick (coauthor of The Art of Social Media) provides guidance for small companies to promote themselves on social media. She recommends that those unfamiliar with socials focus on mastering one platform before adding others to the mix. Content should “solve problems, entertain, inform, or be helpful to your community,” she contends, suggesting that a surf shop might provide “tips on how to select the best surfboard for different types of waves.” Providing ideas for creating videos to share, Fitzpatrick notes that readers could, for instance, take viewers behind the scenes of the company’s day-to-day operations or answer frequently asked questions about a topic related to their business. Elsewhere, Fitzpatrick encourages using attention-grabbing headlines, incorporating humor, and engaging with one’s audience by responding “promptly and authentically to comments and direct messages.” Such advice is sensible if a bit obvious, and because the case studies that conclude the volume are fictional, it’s unclear if the suggested strategies would have the supposed effects. (For instance, Fitzpatrick’s contention that a dry cleaner’s call for customers to “share photos of themselves in their favorite sweaters” would create a 40% increase in engagement feels like an overestimate of the likelihood that customers would participate.) The result is a mixed bag. (Nov.)

Publishers Weekly

A must-read for any small business owner looking to take their social media game to the next level. Actionable, enjoyable and jam packed with practical lessons and tips—whether you're just starting out or looking to accelerate your online impact, this book is your roadmap to social media success.

Zach Kitsche

Get your notepads ready and dive into Peg Fitzpatrick's enlightening book The Art of Small Business Social Media. Tailored for entrepreneurs, Fitzpatrick delivers invaluable insights, equipping you with the tools and strategies to conquer social media and elevate your business. Prepare to revolutionize your online presence.

Jonathan Rosenberg

From the foreword: Take it from me, if you’re an entrepreneur or small business owner and want to master digital marketing, you need this book.

Guy Kawasaki

Peg Fitzpatrick nails it with The Art of Small Business Social Media. It’s packed with no-nonsense strategies that work and will make an impact on your business. For entrepreneurs serious about taking their business to the next level, this is your playbook.

Daymond John

Best-selling author Fitzpatrick delivers a new book on social media focusing on promoting small businesses. Her experience includes partnering with brands like TJMaxx and serving as the first head of social strategy for the online platform Canva. Readers will be guided from the ground up in this easy-to-read book broken into three sections. The first covers social media for small businesses, the second focuses on captivating audiences, and the third provides a blueprint for a successful online presence. Fitzpatrick breaks down the numerous social-media platforms, like Facebook and TikTok, and their demographics, helping readers select the appropriate channels to use as just one piece of their overall marketing plan. She gives tips on how to craft a brand identity, whether or not to do your own social-media marketing, and how to find your ideal customer. The book also includes a case-study approach for putting it all in action and a list of apps and services. Whether they are selling to business or consumers, small-business owners, entrepreneurs, and any others who are interested in socializing their products or services will find this guide appealing and supremely useful.

Booklist