The Artist's Business and Marketing ToolBox: How to Start, Run and Market a Successful Arts or Creative Business

The Artist's Business and Marketing ToolBox: How to Start, Run and Market a Successful Arts or Creative Business

by Neil McKenzie

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Product Details

BN ID: 2940013927742
Publisher: Creatives and Business LLC
Publication date: 02/13/2012
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 365
File size: 8 MB

About the Author

Neil McKenzie has over 30 years experience as a management consultant and corporate marketing executive. He has worked with hundreds of organizations to develop business and marketing plans, including some of the world’s top brands.

He is a visiting professor at the Center for Innovation at Metropolitan State College Denver, where he developed and teaches the cutting-edge course, Artrepreneurship; and at University College at the University of Denver, where he teaches the graduate course, Marketing for the Arts.

Neil offers guidance to artists and arts organizations in the areas of business/marketing planning and brand development. Neil is a frequent guest lecturer to artists and organizations in the creative sector. He writes a column for ColoradoBiz Magazine on the creative economy, as well as numerous articles for Americans for the Arts, a national arts organization. He also writes a blog on business and marketing for artists at www.creativesandbusiness.com

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