The Attraction Tradie: How to build and manage a phenomenal trade business

The Attraction Tradie: How to build and manage a phenomenal trade business

by Edward Clark

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Overview

The Attraction Tradie: How to build and manage a phenomenal trade business by Edward Clark

Attraction Tradie: A trade business owner and entrepreneur who runs a modern, profitable, customer-focused business, and who consistently attracts the right clients and business opportunities.

The business environment has evolved rapidly in recent years. Changes in marketing, technology and customer service provide huge opportunities for well-prepared businesses, but most tradies are missing out because of a lack of knowledge, resistance to change and outdated attitudes.

To thrive in this wonderful industry, tradies need to start changing the way they do business. In this entertaining and informative book, Tradie Entrepreneur Ed Clark will show you how to become an Attraction Tradie. You’ll learn how to:

BUILD a cracking website

AVOID the common tradie mistakes that frustrate customers

PROFESSIONALLY present your business, brand and services

IMPROVE your quoting so that you blow the competition awa y

ATTRACT, convert and keep the right customers

CREATE great systems to improve reliability and productivity

UNDERSTAND the numbers so that you’re not flying blind.

The trade industry needs a shake up. It’s time to start bucking the trend and move away from the grumpy attitudes of the past. It’s time for you to become an entrepreneur and business leader. It’s time to become an Attraction Tradie.

Attraction Tradie: A trade business owner and entrepreneur who runs a modern, profitable, customer-focused business, and who consistently attracts the right clients and business opportunities.

Product Details

ISBN-13: 9780995390034
Publisher: Michael Hanrahan Publishing
Publication date: 12/09/2016
Pages: 168
Product dimensions: 5.83(w) x 8.27(h) x 0.36(d)

About the Author

Ed has been a passionate tradie and entrepreneur for 12 years, and is a Director and the Business Development Manager for Gallant Plumbing, a revolutionary plumbing business that offers red carpet service. He believes the trade industry in Australia provides great opportunities, but many businesses are missing out. He is committed to educating other tradies, sharing his excitement for business development and modernising the industry.

Table of Contents

Introduction 1
What is an Attraction Tradie? 3
Who is this book for? 4
Who the hell is Ed Clark? 4
PART I: COMMON TRADIE CLANGERS
1. Common tradie mistakes and how to avoid them 11
And the survey says ... 12
PART II: BUILDING A CRACKING WEBSITE
2. Why you need a cracking website 23
What will it cost? 24
3. The fundamentals of a cracking trade website 27
Website non-negotiables 28
You are who Google says you are 31
PART III: KEEPING YOUR PANTS ON
4. You can't go out looking like that 35
Perception equals reality 36
Nailing the look 37
Tools and wheels 40
What's that smell? 40
For God's sake, shave 41
PART IV: HOW ABOUT WE FISH WHERE THE FISH ARE
5. Where are you now? 45
No more excuses 45
Marketing and sales 46
Gathering intel 47
6. Nailing your digital footprint 49
What is a digital footprint? 49
Blitzing the digital footprint 51
7. Tapping into your network 53
Bob the plumber 53
Remember me? 55
8. Understanding and strengthening your funnel 57
Leads are gold nuggets 57
Relationships are vital 58
Who cares wins 61
1000 raving fans = One hell of a business 62
Asking for referrals 63
Analysing your leads 64
9. Being bloody helpful 67
Have a helpful demeanour 67
The 'one percenters' 68
vii
10. There ain't no second prize 75
No sales = No business 75
Improving your sales skills 76
11. Changing your attitude to quoting 79
Understanding what the client wants 79
Understanding why it's so important 81
Building rapport while quoting 82
Understanding their 'why' 84
Speak their language and become their teacher 85
Make the quotation delivery an 'experience' 87
Cross selling are not dirty words 90
Follow up and actually ask for their business 91
Don't attach yourself to the outcome 93
12. Implementing good systems and communication 95
Poor systems lead to poor outcomes 95
Example frameworks 96
Rocking your operations with job scheduling software 101
How to have an ideal week 104
Effective communications 106
PART V: ARE YOUR TEAM KICKING OFF THE DEW OR
PLAYING AT TWO?
13. Putting the right team and culture in place 111
Your team is your business 111
The importance of strong team culture 112
Vision and values 116
The power of a toolbox meeting 118
When you get a bad egg 120
14. Looking after your team 123
Shower your team with gifts 123
Training your team 126
Goal setting and expectations 126
PART VI: CRUNCHING THE NUMBERS
15. Ignorance is not bliss 131
Real-time numbers 132
Getting intimate with your numbers 133
Breakeven points 138
16. Measure and manage baby 141
Cost per lead or acquisition 141
Onsite payment 143
Debtor control 145
Cash fl ow is king 146
Rank your top 10 and love them to death 148
Drive your accountant to drink 149
PART VII: NOW PULL YOUR FINGER OUT
17. Where to from here? 153
Goals and accountability 154
Work on, not in 155
The world's a changin' 156

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