Featuring story and research updates, this is the second edition of Kevin O'Keefe's celebrated bestseller.
Lively, fun, thought-provoking, and more moving than one could have any right to expect, the book shines as "a twist of the sharpest citrus peel," according to Britain's The Independent. Proclaims Newsweek, "The journey toward run-of-the-mill has never been so remarkable." The New York Times: "...intriguing, combining as it does the elements of a detective story and the trivia interest of Ripley's Believe It or Not."
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About the Author
Kevin O'Keefe has held several high-profile management posts in the professional sports industry and has served as a media and marketing consultant for over a dozen Fortune 500 companies. Also a magazine reporter, he now runs his own marketing consulting firm. He lives in New York.
What People are Saying About This
"The author's quest to find the 'most statistically average' American turns out to be a lively, fact-filled trip."
November 13, 2005
"[O'Keefe's] project is intriguing, combining...the elements of a detective story and the trivia interest of Ripley's Believe It or Not"
November 18, 2005
Most Helpful Customer Reviews
The Average American is a well-researched, in-depth look at all that is good about ordinary. Right from the beginning, I was absorbed into the remarkable world of the everyday American. Through the use of engaging prose and strong methodology, Kevin O'Keefe took me on a fascinating journey through the heart and soul of the common American. By the end, not only had I taken pleasure from a well-crafted, first-rate book, I found myself admiring the country's most ordinary citizen.
A most satisfying journey.