The Banner Brand

The Banner Brand

by Mark A. Cenicola


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The Banner Brand by Mark A. Cenicola

How can your small businesses compete with a limited budget and little time? Especially against large businesses and other small businesses? By building a great brand, and being seen by current and potential customers.

The Banner Brand tells how one businessman enacted a comprehensive branding strategy for his company with very little money. It reveals how he leveraged his mistakes and unpacks the lessons learned running a small business for more than a decade.

Join Mark Cenicola on his path through a number of guerilla branding tactics which were successfully used to build both his personal and small business brands. During this process he's positioned himself and his small business as recognized leaders in the industry, gained respect from the business community, and enjoyed the rewards.

Now you can use these stories and lessons to position your business, whether small or large, to earn the recognition, respect, and rewards you desire.

Product Details

ISBN-13: 9780982908525
Publication date: 09/01/2010
Pages: 200
Product dimensions: 6.00(w) x 9.00(h) x 0.63(d)

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The Banner Brand 5 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
This book gets straight to the point about how you can create a successful brand or business. It gives many helpful examples as well as points out some common mistakes you can avoid making when creating a business/brand. Overall, I enjoyed this book very much and would recommend it to anyone who wants to start or improve their business!
bookfan07 More than 1 year ago
A great easy read, with tons of usual information that can be helpful NOW. I recommend this book to anyone who wants great advice on branding, marketing, and blogging.
unseen1 More than 1 year ago
This book is written very well, and is a MUST read for any business minded person. He tells his story in a way that we can take into action in our own lives.
Anonymous More than 1 year ago
This book is a great read for a business owner or individual looking to help set themselves apart from the rest of the crowd. Whether strengthening your business brand or personal brand, this book is an easy read on how to get it done.