Dear Fellow Internet Marketer -
You are most likely HERE reading this web page because you have figured out that the most important thing that you can ever do when building an online business is bring targeted traffic to your site.
This is where creating great Pay-Per-Click campaigns can really work for you. Used in conjunction with cleverly crafted SEO keyword that brings buyers (not window surfers) to your website you really can make a five figure online if not actually become one of those Internet Millionaire Moguls.
Let me tell you about my first experiences as an internet marketer and the things that I did that were such a mistake when to try to lure targeted visitors to my site.
One of the most naive yet optimistic things I did was go to one of those pay-per-click sites and spend hundreds of dollars on keywords that did not do a thing to maximize the content on my site. In fact all they did was attract a bunch of curious window surfers who never bought anything because all of my keyword phrases were slightly off target!
Then I went to Google Adwords and tried to make that system work for me.
What a DISASTER that was! It took me three months to pay off just the few days of financial damage I did just trying to master the learning curve in that kind of thing.
HAVE YOU HAD A TOTAL GOOGLE ADWORDS CATASTROPHE?
Learn Once and For All How to Make Pay-Per-Click Work For You
Then of course I also spent a mint on all those eBooks online that were all about the latest ways to deploy "free" SEO and keyword searching techniques.
What a waste of money all that was! It cost me a King's Ransom in download just to learn that you get what you pay for when it comes to search engine optimization!
When I went the free route and found out immediately that the BEST THINGS IN LIFE ARE ABSOLUTELY NOT FREE. My online business was soon "dead in the water" and nothing seemed to resurrect it.
No matter how you promote your business, there is a cost involved in terms of either the money you are spending or the time that you are expending to market without shelling out any cash. Sometimes "free" methods actually cost you time, effort, your peace of mind ...you name it!
Another important factor to consider is that so-called free promotional tactics usually take some time to be effective. If you want to start pulling money into your business as quickly as possible, using advertising or promotional media that does not cost money is NOT going to be the best way of going about it.
Let me use my own experience as an example.
As a newbie' online I saw article marketing as an ideal way of promoting my business. Although writing and publishing articles is a very effective way of promoting an online business, it is not ideal in the least. Writing articles is time consuming, and then in the end you can have the article rejected!
Furthermore, once those articles are published online, it takes time for them to drive traffic to the site which the article writer is promoting too.
Paying thousands but only making hundreds is no way to live when it comes to internet marketing. That about sums up my first Pay-Per-Click experience in a nutshell.
Ask any experienced marketer and they will tell you that the most important thing that you can ever do as a marketer is to learn how to master the business of deploying keywords into your copy.
Bottom line is that my keywords never paid off for me.
That is why I have written this entire eBook about how to examine and analyze PPC, what it is all about and how to make it work for you effectively!
Let's face it - the PPC is a deadly game to play and you can often lose at it. If you are not an expert at it several things can happen -
You can use the wrong keywords and attract thousands of untargeted visitors to your site (this happened to me and my host actually shut me down due to a lack of available bandwidth) without even making a sale
Along the same lines, you can attract a horde of slightly curious yet disinterested visitors and then actually get a bill from your web host for entertaining these leeches on your bandwidth - this happened to a friend of mine who is not even as naive as I was about the business
You can use a PPC keyword that is too popular and end up spending up your entire daily budget for buying keywords in an hour and be broke the rest of the day!
You can also an entire business that includes an informational product and keywords only to find out after you put all this work into it that despite what Word tracker or whatever says about the associated keywords that you are using in your PPC campaign that, nobody wants to buy the product!
Well, when it comes to PPC campaigns I have been through it all. If you can identify with any of the experiences I have...
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