The Big Idea: Focus the Message - Multiply the Impact

The Big Idea: Focus the Message - Multiply the Impact


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Product Details

ISBN-13: 9780310272410
Publisher: Zondervan
Publication date: 02/01/2007
Series: Leadership Network Innovation SeriesSeries Series
Pages: 208
Sales rank: 700,087
Product dimensions: 5.25(w) x 8.00(h) x 0.50(d)
Age Range: 18 Years

About the Author

Dave Ferguson is a spiritual entrepreneur and the lead pastor of Community Christian Church, an innovative multi-site missional church with eleven locations in Chicago. Dave is the movement leader for New Thing, an international network of reproducing churches. He is also the coauthor of The Big Idea. Check out the latest from Dave on his blog ( or follow his everyday adventures on twitter @daveferguson.

Jon Ferguson is the cofounding pastor of Community Christian Church - a multi-site church in the Chicago Metro Area. He serves as teaching pastor and leads the Strategic Team of staff champions for adult, student, children’s, and creative arts ministries across all CCC locations. Jon is the cofounder and movement architect of New Thing, whose mission is "to be a catalyst for a movement of reproducing churches." He also serves on the boards of the Exponential Network and Stadia East and is an adjunct professor at Wheaton College Graduate School in the Evangelism and Leadership Department. Jon previously coauthored The Big Idea with Dave.

Eric Bramlett is the Creative Arts Director for Community Christian Church in Naperville, IL, and has been since 1996. Eric’s background is in the professional theatre, with degrees in acting and directing. CCC represents Eric’s first ministry experience, and he hopes to be at CCC for a long, long time. He is responsible for overseeing all large-group experiences from intensive artistic vision through production, and anything else he can think of overseeing. Eric has continued to be involved in the Chicago Theatre scene, most notably as an Artistic Associate for Porchlight Music Theatre Chicago, a theatre company he has been involved with since its inception in 1995. Eric loves his wife Kristi and their three kids, Sadie, Dillon and Anna.

Read an Excerpt

The Big Idea

Focus the Message-Multiply the Impact
By Dave Ferguson Jon Ferguson Eric Bramlett


Copyright © 2007 Dave Ferguson
All right reserved.

ISBN: 978-0-310-27241-0

Chapter One


What do you expect to happen as you read this book? Be honest now. In fact, I'm going to be honest too and put on the table what I hope I can convince you of in this opening chapter:

1. If you've been calling yourself a Christian, you should stop. Maybe not what you were expecting? It is exactly what you and the church need-forget ever being a Christian again.

2. If you have ever encouraged someone to become a Christian, you should never do that again. Seriously, I hope you will never again ask a friend, family member, coworker, or neighbor to become a Christian.

Why? Because the last thing the mission of Jesus Christ needs is more Christians.

Here is the brutal fact: 85 percent of the people in the United States call themselves Christians. Now, let's pause long enough to realize that's a whole lot of people-247 million people, to be exact. But how are those 85 percent doing when it comes to accomplishing Jesus' mission? Here is what research tells us about people in North America who call themselves Christians:

Those who call themselves Christians are no more likely to give assistance to a homeless person on the street than non-Christians.

Those who call themselves Christians are no more likely than non-Christians to correct the mistake when a cashier gives them too much change.

A Christian is just as likely to have an elective abortion as a non-Christian.

Christians divorce at the same rate as those who consider themselves non-Christians.

Even though there are more big churches than ever before filled with people who proudly wear the title Christian, 50 percent of Christian churches didn't help one single person find salvation.

In fact, when the Barna Research Group did a survey involving 152 separate items comparing the general population with those who called themselves Christians, they found virtually no difference between the two groups. They found no difference in the attitudes of Christians and non-Christians, and they found no difference in the actions of Christians and non-Christians. If the contemporary concept of a Christian is of someone who is no different than the rest of the world, is Christian really the word you want to use to describe your willingness to sacrifice everything you have to see God's dream fulfilled? No way.

This absence of distinction between Christians and non-Christians is a huge problem. But it is not a difficult problem. This is a problem for which the solutions are simple, though not easy. So this book is all about one of those simple but not easy solutions for accomplishing the mission that Jesus gave to his church.

Let's start with a typical Sunday as a family returns home from church. The question posed to the children is the same every week: "So what did you learn today?" And the response is too often the same: (Silence.) "Ummm ..." (More silence.) "Ummm ..." (Still more silence.) "Ummm ..."

Parents have tried to think of different ways to word the question for their kids, but it always comes out the same. "So what did you learn today?" It's not the most enticing question, but it's the question that gets asked millions of times every week during the car ride home from church. And the truth is, if our kids asked us, we might give them the same response: (Silence.) "Ummm ..." (More silence.) "Ummm ..." (Still more silence.) "Ummm ..."

How is it possible that so many people, young and old, can respond with nothing but silence to such a simple question after spending an entire Sunday morning in church? Is it too little teaching? Is it too little Scripture? Is it too little application of Scripture in the teaching? What's the problem?

Well, let's review a typical experience at church. Is it too little or maybe too much? The average churchgoer is overloaded every week with scores of competing little ideas during just one trip to church. Let's try to keep track.

1. Little idea from the clever message on the church sign as you pull into the church parking lot

2. Little idea from all the announcements in the church bulletin you are handed at the door

3. Little idea from the prelude music that is playing in the background as you take your seat

4. Little idea from the welcome by the worship leader

5. Little idea from the opening prayer

6. Little idea from song 1 in the worship service

7. Little idea from the Scripture reading by the worship leader

8. Little idea from song 2 in the worship service

9. Little idea from the special music

10. Little idea from the offering meditation

11. Little idea from the announcements

12. Little idea from the first point of the sermon

13. Little idea from the second point of the sermon

14. Little idea from the third point of the sermon

15. Little idea from song 3 in the worship service

16. Little idea from the closing prayer

17. Little idea from the Sunday school lesson

18. Little idea from (at least one) tangent off of the Sunday school lesson

19. Little idea from the prayer requests taken during Sunday school

20. Little idea from the newsletter handed out during Sunday school

Twenty and counting. Twenty different competing little ideas in just one trip to church. Easily! If a family has a couple of children in junior church and everyone attends his or her own Sunday school class, we could quadruple the number of little ideas. So this one family could leave with more than eighty competing little ideas from one morning at church! And if we begin to add in youth group, small group, and a midweek service, the number easily doubles again. If family members read the Bible and have quiet times with any regularity, it might double yet again. And if they listen to Christian radio in the car or watch Christian television at home, the number might double once more. It's possible that this one family is bombarded with more than one thousand little ideas every week explaining what it means to be a Christian. No wonder when the parents ask their kids, "So what did you learn?" the answer goes something like this: (Silence.) "Ummm ..." (More silence.) "Ummm ..." (Still more silence.) "Ummm ..."


We have bombarded our people with too many competing little ideas, and the result is a church with more information and less clarity than perhaps ever before. But the church is not alone in its predicament. Businesses also get distracted with lots of little ideas and forget the Big Idea. Many marketplace leaders are relearning the importance of the Big Idea in regard to advertising. It was a multimillion-dollar sock-puppet ad during Super Bowl XXXIV that epitomized the absurdity of the advertising during the dot-com bubble. This same era brought us commercials with cowboys herding cats, singing chimps, and a talking duck-all great entertainment, but they didn't convey a thing about the brands they represented. Brand consultants Bill Schley and Carl Nichols Jr., in their book, Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea, tell us this type of advertising is not effective branding. Schley and Nichols exhort companies to redefine their products in terms of a single, mesmerizing "Dominant Selling Idea." They go on to explain that somewhere along the way, "Johnny" forgot the basics of revealing the Big Idea in an easy, everyday way that cements a brand as top dog in the hearts and minds of consumers without resorting to puffery and shallow glitz. What are businesses learning? That "more" results in less clarity. (And less money!)

Don't misunderstand - this is not a rant against entertainment or churches that are entertaining. I actually think churches should be more entertaining. But that's a rant for another book. This is a rant against churches (and businesses) that don't discipline


Excerpted from The Big Idea by Dave Ferguson Jon Ferguson Eric Bramlett Copyright © 2007 by Dave Ferguson. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents


Introduction: Idea Overload!....................9
1. No More Christians!....................15
2. Communities of Transformation, Not Information....................31
3. Creating Missional Velocity....................47
4. The Genius of the "And"....................63
5. Changing Churches One Big Idea at a Time....................83
6. Creating Your One-Year Big Idea Plan....................95
7. Implementing Your Big Idea Plan....................107
8. The Two Most Important Players in the Big Idea....................115
9. The Big Idea Creative Team Meeting....................131
10. The Big Idea Teaching Team Meeting....................145
11. The Implicit Big Idea....................165
12. Creating and Reproducing Big Idea Networks....................185

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