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The Bloomberg Way: A Guide for Reporters and Editors / Edition 13
     

The Bloomberg Way: A Guide for Reporters and Editors / Edition 13

by Matthew Winkler, Jennifer Sondag
 

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ISBN-10: 111884226X

ISBN-13: 9781118842263

Pub. Date: 03/17/2014

Publisher: Wiley

The Bloomberg Way is the style and reporting guide of Bloomberg News, the leader in global financial and business journalism. It will put any writer in a position to tell the story of money with accuracy and authority. The 25th Anniversary Edition, written by Editor-in-Chief Matthew Winkler, uses real examples of award-winning journalism to

Overview

The Bloomberg Way is the style and reporting guide of Bloomberg News, the leader in global financial and business journalism. It will put any writer in a position to tell the story of money with accuracy and authority. The 25th Anniversary Edition, written by Editor-in-Chief Matthew Winkler, uses real examples of award-winning journalism to demonstrate:

  • Guiding principles and ethical standards that have made Bloomberg News a household name
  • Bloomberg's famous Five Fs of quality reporting: factual, first, fastest, final and future
  • Emphasis on transparency, substantiated assertions, reinforced leads and objective reporting
  • Sound editorial process, from pitching stories and interviewing through writing, editing and publication

In today's global economy, news stories often have an immediate impact, amplifying the need for accurate and dependable reporting. Following The Bloomberg Way, seasoned and aspiring journalists learn how to embrace this reality while increasing readership, maintaining integrity and pursuing journalistic excellence.

Product Details

ISBN-13:
9781118842263
Publisher:
Wiley
Publication date:
03/17/2014
Series:
Bloomberg Series
Edition description:
Anniversary
Pages:
304
Sales rank:
951,659
Product dimensions:
6.80(w) x 8.90(h) x 1.00(d)

Table of Contents

CONTENTS

Acknowledgments

Introduction

Chapter 1 What We Do

Overview of Bloomberg Editorial & Research

Other Groups

Collaboration in Action

Chapter 2 How We Report

Learning a Beat

Sourcing

Interviewing

Breaking News

The Multi-Platform Approach

Beyond Breaking News

Pitching Your Story

Research Using the Terminal

Chapter 3 How We Write

Leads and Nut Paragraphs

The Rest of the Story

Headlines

Writing Well

Corrections & Lapses

Sending Corrections

Social Media

Chapter 4 How We Use Data

Charting

Commonly Used Terms

Common Errors

Automation

Technical Analysis

Chapter 5 Ethics & Standards

Accuracy and Fairness

Defamation

Access

Plagiarism

Conflicts of Interest

Conduct

Endorsements & Paying Our Way

Events and Interviews

Contests

Chapter 6 How to Cover Markets

What's Moving (and Why)

Traders and Investors

Markets Style

Equities

Debt

Currencies

Commodities

Chapter 7 How to Cover Companies

Earnings

Deals

Corporate Debt

Finding News

Context & Valuation

Corporate Equity

Chapter 8 How to Cover Economy & Government

The Economy

Government

Appendix

Words and Terms

Index

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