The Book Business: What Everyone Needs to Know

The Book Business: What Everyone Needs to Know


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Product Details

ISBN-13: 9780190628048
Publisher: Oxford University Press
Publication date: 03/01/2019
Series: What Everyone Needs To Know Series
Pages: 184
Sales rank: 841,643
Product dimensions: 5.40(w) x 8.10(h) x 0.60(d)

About the Author

Mike Shatzkin has been a consultant to the book publishing industry and its trading partners on supply chain and digital change issues for more than four decades. His clients have included every major US publisher, many non-US publishers, retailers including Borders and Barnes & Noble, wholesalers including Ingram and Baker & Taylor, and a variety of printers, literary agencies, and digital startups.

Robert Paris Riger (1961 - 2018) was a longtime publisher and author. He ran both major book club organizations before he was 30, co-founded the publishing consulting firm Market Partners International, and spent several years at Barnes & Noble building and leading the marketing for their Spark Notes program. He was most recently VP and Director of Pimsleur Language Programs at Simon & Schuster. Robert was fluent in several languages, including German and French, and experienced publishing's digital transition on the frontlines with Spark Notes and Pimsleur. He died unexpectedly a month after this book's manuscript was completed.

Table of Contents

Chapter 1: The Global Book Business
Chapter 2: From Idea to Book
Chapter 3: Bookselling, Marketing, and Sales: Getting the Book to the Reader
Chapter 4: Some Publishing History
Chapter 5: E-books
Chapter 6: The Book Publishing Business Model
Chapter 7: Bookselling in the 21st Century —
Chapter 8: Kids and YA
Chapter 9: Audiobooks
Chapter 10: The Future of Publishing

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The Book Business: What Everyone Needs to Know® 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous 21 days ago
A great book for both book professionals and just people who like to read (like me). It's a concise book that covers a lot of interesting information about publishing and the book industry in an accessible way. Definitely worth your time.