The Book of Business Awesome / The Book of Business UnAwesome

The Book of Business Awesome / The Book of Business UnAwesome

by Scott Stratten, Alison Kramer

Hardcover

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Product Details

ISBN-13: 9781118315224
Publisher: Wiley
Publication date: 08/15/2012
Pages: 272
Sales rank: 509,244
Product dimensions: 9.10(w) x 6.10(h) x 1.00(d)

About the Author

SCOTT STRATTEN is the President of UnMarketing.com, acompany that combines efforts in viral, social, and authenticmarketing. He has guided companies such as PepsiCo, Adobe, RedCross, and Saks Fifth Avenue through the viral/social media andrelationship marketing landscape. Scott was named one of the topfive social media influencers in the world on Forbes.com. He hasappeared on Mashable.com and CNN.com, and in the Wall StreetJournal, USA Today, and Fast Company. He speaks globallyon how businesses can engage better (or at all!) with their currentand potential customer base using social media, viralmarketing—and just plain old engaging conversation.
Scott travels around the world sharing with audiences the "what notto do in business" stories we all can't get enough of. Lucky forScott, there is never a shortage of material to draw from. Hebelieves that 85 percent of people in the world are morons (notyou, if you buy this book).

Table of Contents

Chapter 1 How One Man Changed a Billion-Dollar Brand

Chapter 2 Marketing is a Verb

Chapter 3 Remarry Your Current Customers

Chapter 4 The Sun Rises Online

Chapter 5 Sporting event awesome

Chapter 6 I Think Geeks Rule

Chapter 7 DKNY 4 U 2

Chapter 8 PR People. React.

Chapter 9 The Red Cross is Getting Slizzard

Chapter 10 Grand Rapids Serves up Some Humble Pie

Chapter 11 The One Thing More Delicious Than Ice Cream

Chapter 12 How To Apologize to a Woman

Chapter 13 How To Ship Out Your Reputation, And Then ReturnIt

Chapter 14 You Can't Ignore What You Hate

Chapter 15 The Only Good Use For QR Codes

Chapter 16 Benefit of the Brand Doubt

Chapter 17 How To Spice Up An Old Brand

Chapter 18 How Manya Made Vegas Awesome

Chapter 19 Fractional Reaction

Chapter 20 Third Circle

Chapter 21 Reflecting on Awesome

Chapter 22 Part Man, Part Machine, All Crowdfunded

Chapter 23 The Social Media ROI Conversation

Chapter 24 Before Social ROI

Chapter 25 Connect Outside Your Field of Vision

Chapter 26 Peripheral Referrals

Chapter 27 Seven Dollars and An iROI, Lessons in Social Returnon Investment

Chapter 28 Thirty Tips for Speakers

Chapter 29 Rocking a Panel

Chapter 30 Shedding some social pounds

Chapter 31 You Don't Need The Man, If You Are the Man. Why ILove Louis CK

Chapter 32 The Hall of Fame

Chapter 33 Mr. Happy Crack

Chapter 34 Pimp My Lift

Chapter 35 Nightmares

Chapter 36 J.K. Rowling

Chapter 37 Moncton Snow Blower

Chapter 38 Calgary Philharmonic

Chapter 39 A Unicorn Fighting A Bear

Chapter 40 Awesome End

Awesome Acknowledgements

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The Book of Business Awesome / The Book of Business UnAwesome 5 out of 5 based on 0 ratings. 2 reviews.
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