This work offers the first English-language survey of the book industry in Renaissance Italy. Whereas traditional accounts of the book in the Renaissance celebrate authors and literary achievement, this study examines the nuts and bolts of a rapidly expanding trade that built on existing economic practices while developing new mechanisms in response to political and religious realities, Approaching the book trade from the perspective of its publishers and booksellers, this archive-based account ranges across family ambitions and warehouse fires to publishers' petitions and convivial bookshop conversation. In the process it constructs a nuanced picture of trading networks, production, and the distribution and sale of printed books, a profitable but capricious commodity.
|Publisher:||Brill Academic Publishers, Inc.|
|Series:||Library of the Written Word / Library of the Written Word - The Handpress World , #26|
|Product dimensions:||6.30(w) x 9.50(h) x 1.20(d)|
About the Author
Angela Nuovo is Professor of the History of the Book at the University of Udine in Italy. She has published extensively on the book trade and private libraries in Italy in the fifteenth and sixteenth centuries.
Table of Contents
AcknowledgmentsIntroduction Commercial networksChapter 1: The Commercial Network of The Company of Venice Johannes de Colonia and Nicolaus Jenson Peter Ugelheimer, The Creator of the Commercial Network The Transfer of the Network to Ugolino di Fabriano and Giovan Pietro Bonomini A Transfer of Control in Perugia The Network Ceded to Gerhard Lof A Transfer of Control in Siena Giovan Pietro Bonomini: From Tuscany to Portugal Chapter 2: The Development of Commercial Networks The Giunti 1. The First Generation 2. The Second Generation 3. The Third Generation 4. The Giunti in Rome The Gabiano Family 1. Giovanni Bartolomeo da Gabiano Other Booksellers’ Commercial Networks 1. Bernardino Stagnino 2. Giovanni Giolito de’ Ferrari 3. The Sessa Family 4. The Varisco Family Juridical Relations Among Wholesalers and Retailers 1. The Practice of Sales on Commission in the Book Trade 2. The Sale or Return Contract 3. Other Types of Relations Between Wholesalers and Retailers Production Chapter 3: Press Runs Press Runs Inferred from the Zornale of Francesco de’ Madi (1484-1488) Geographical and Historical Oscillations Press Runs in the Cinquecento Chapter 4: Warehouses The Market: From Local to Transnational The Growth of Warehouses: The Warehouse of Sigismondo dei Libri (1484) The Warehouse of Platone de’ Benedetti (1497) The Warehouse of Niccolò Gorgonzola (1537) Book Warehouses in the Cinquecento Book Warehouses and Paper SuppliesChapter 5: Marks and Branches Marks 1. Marks in Printed Books 2. Contention Over Marks 3. The History of an Emblematic Mark: The Giolito Phoenix 4. Non-Commercial Marks on Printed Books Branches 1. The System of Branches 2. The Transnational System of Branches 3. The Gabiano Family in Lyon 4. The Manuzio Firm in Paris 5. The Branch System in Italy 6. The Giolito Branch Organization The Giolito Branch in Naples (1545) The Giolito Branch in Rome (1582?) 7. Branches and Marks 8. Branches and the Diffusion of Publishing Initiatives 9. Foreign Branches in Italy? Chapter 6: The Book Privilege System The Institution of the Privilege Book Privileges Literary Privileges Venetian Legislation Regarding Printing (Up to 1540) Venetian Legislation Regarding Printing (1540s to 1603) Applying for a Privilege Notification and Display of Privileges The Privileged Printer Pre-publication Censorship and Licencing Book Privileges in Rome The Great Venetian Bookmen and Papal Privileges Selling and Distribution Chapter 7: Distribution Distribution among University Cities: Cultural Contacts and Fiscal Exemptions Distribution from Venice Middlemen Chapter 8: Fairs Italian Bookmen at the Frankfurt Fair Pietro Perna (d. 1582) Pietro Longo (d. 1588) Giovan Battista Ciotti (d. after 1625) Italian Books at the Frankfurt Fair Italian Fairs Venice, a Permanent Book Fair Book Fairs in Italy The Fairs of Recanati and Foligno The Fair of Lanciano A Bookseller at the Fairs: Bernardo d’Asola, Agent of the Gabiano Firm (1522) Chapter 9: Retail Sales: Distribution Inside and Outside of Bookshops Cartolai and Peddlers in the Diario of the Ripoli Press (1476-1484) Cheap Print Sales Outside of Bookshops The Sale of Books in Cartolai’s Shops Shop Sales: The Zornale of Francesco de’ Madi (1484-1488) The Price of Books Chapter 10: Shop Inventories The Characteristics of Shop Inventories Inventories of the 1470s and 1480s Inventories of the 1490s Early Sixteenth-Century Inventories Inventories in the University Cities: Giunti in Perugia; Giolito in Turin and Pavia Bookshop Inventories after 1550 Ferrara Rome Verona Venice Vicenza Cremona Milan Table: Editions and Copies in Bookshops Chapter 11: Managing a Bookstore Internal Views Inside the Shops: The Placement and Arrangement of Books Bound Books, Used Books Buying and Selling a Bookshop Men of Letters and the Bookshop EpilogueBibliography Index