The Brain Sell When Science meets shopping Science has met selling and the age of the brain sell has arrived. No longer the preserve of academic papers, or technicians in white coats, the brain sciences have made the leap from the lab into stores, supermarkets, shopping malls and web-sites. In The Brain Sell, I describe how advances in neuroscience and psychology are providing advertisers, marketers and retailers with deep insights into what we buy and why. The way people shop and the way people sell will never be the same again.
|Publisher:||Mann, Ivanov and Ferber|
|File size:||1 MB|
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