Most Helpful Customer Reviews
The Breakaway Brand based on 0 ratings. 2 reviews.
This book is a must-have for ad agencies and companies alike. I loved reading the different case studies and the strategies that top agencies, and their SMART clients, are using to breakout their brands in this heavily saturated market. I work for a small agency and I'm planning to live by 'The Ten Rules for Success'...I'm keeping this book right by my desk!
Experience teaches. In this well written book the authors focus on actions people have taken to create exceptional success in the marketplace. It should stimulate brand managers, inspire marketing leaders and give students of marketing a vision of what can be done. Because it is an easy read, the authors make it sound a little too easy but when you realize what can be achieved if you follow their insight, guidance and recommendations it is motivating and inspirational. If you want to reach the breakaway level share copies of this book with all who can help you get there.