“If you want to grow your business blog, you have to follow Kathryn's advice. She created the Crazy Egg blog and took it to 200,000 visitors a month.”
Neil Patel, cofounder of Crazy Egg, coauthor of Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum, digital marketer and analytics junkie
“To tell you this book teaches you how to manage a blog would be doing it a huge disservice. What Kathryn has done here is to actually outline in clear, pragmatic, and easy-to-understand terms, a master class on managing a business. It just so happens that the business is publishing a blog. It’s an outstanding piece of work, and the fact that she’s made workflow, process and measurement an entertaining read is no small feat either. Read this book now!”
Robert Rose, Chief Strategy Officer at The Content Advisory, author of Managing Content Marketing.
“The keys to customer experience are always in the details. Customers have more options today about where to get their content than ever before. What will help them engage with your business blog is following all the details Kathryn has presented in The Business Blog Handbook. You'll want to keep a copy near your desk at all times.”
Bryan Eisenberg, keynote speaker, author, recognized leader and pioneer in online marketing, improving online conversion rates, persuasive content, and persona marketing
“There's plenty of blogging advice out there. But here Kathryn is taking us to the next level, perfect for blogs looking to scale. Kathryn shows you how to be the editor, not just a blogger. How to document and delegate, not just do everything yourself. Her approach to strategy and collaboration makes this the go-to handbook for blogs that want to go big.”
Andy Crestodina, cofounder and Strategic Director of Orbit Media Studios, author of Content Chemistry
“Managing a business blog is as much an art as it is a science. For businesses looking to leverage content for growth, Kathryn’s Business Blog Handbook is hands-down the best guide you can find. Get it. Read it. And apply it.”
Sujan Patel, founder of WebProfits and Mailshake, data-driven marketer, growth expert, hustler and risk-taker, pushing the limits of digital marketing.
"The ONE person that comes to mind when I think 'managing editor professional’ is Kathryn Aragon. Lucky for you, me, and everyone faced with the many challenges of running a business blog, Kathryn's written ONE hell of a deep and insightful digest on the topic. The Business Blog Handbook is the ONE resource no blogger or editor should be without."
Barry Feldman, coauthor of The Road to Recognition, online marketing super freak
“Everything you need to know about building a trusted audience with a business blog . . . all in one place.”
Joe Pulizzi, Founder of Content Marketing Institute, author of Content, Inc.
“I’ve been a blogger almost since the birth of blogs (and an editor for a lot longer than that), and still I learned something from Kathryn Aragon’s terrific new handbook!”
Ann Handley, Chief Content Officer of MarketingProfs, author of Everybody Writes.