ISBN-10:
1501315285
ISBN-13:
9781501315282
Pub. Date:
09/08/2016
Publisher:
Bloomsbury Academic
The Business of Fashion: Bundle Book + Studio Access Card / Edition 5

The Business of Fashion: Bundle Book + Studio Access Card / Edition 5

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Product Details

ISBN-13: 9781501315282
Publisher: Bloomsbury Academic
Publication date: 09/08/2016
Edition description: New Edition
Sales rank: 541,768
Product dimensions: 8.50(w) x 10.90(h) x 1.00(d)

About the Author

Leslie Davis Burbans is President of Responsible Global Fashion LLC and Professor Emerita at Oregon State University, USA.
Kathy K. Mullet is Associate Professor at Oregon State University, USA.
Nancy O. Bryant is Professor Emerita at Oregon State University, USA.

Table of Contents

Preface
Part 1: Organization of the Global Fashion Industries
1. Historical Perspective of the Fashion Industry
2. Global Fashion Supply/Value Chain
3. Business and Legal Framework of Companies in the Fashion Industries
4. Global Materials Industry
5. Fashion Brands: Company Organization
Part 2: Creating and Marketing a Fashion Brand
6. Creating a Fashion Brand: Research
7. Creating a Fashion Brand: Design Brief
8. Design Development and Style Selection
9. Marketing Fashion Brands
Part 3: Production and Distribution of Fashion Brands
10. Preproduction Processes
11. Sourcing Decisions and Production Centers
12. Production Processes
13. Distribution and Retailing
Glossary
Photo Credits
Index

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