The Business of Stories: Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you're worth

by Susan Payton

Overview

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This book shows you how.

In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).

This game-changing framework will help you to:

• Understand why storytelling is a superpower and how to use it to stand out in your marketplace
• Share stories that connect with the people you want to work with, so sales conversations are easy
• Be seen as a trusted authority, as you communicate your value and get paid what you're worth

Product Details

ISBN-13:	9781781336601
Publisher:	Rethink Press
Publication date:	02/25/2022
Pages:	214
Product dimensions:	5.50(w) x 8.50(h) x 0.45(d)

About the Author

Susan Payton demystifies the 'art of storytelling', so it never feels hard or complicated. As a story strategist, copywriter and messaginggeek, she helps business owners and marketers craft clear messages and compelling stories that launch products, build brands and create raving fans. Learn more at thebusinessofstories.com

Table of Contents

Foreword - Introduction - PART ONE Unpack - 1 The Simple Magic Of Storytelling - 2 Your Personal Story - 3 Your Business Story - 4 Your Customer Story - PART TWO Explore - 5 Your Why - 6 Your People - 7 Your Value - PART THREE Share - 8 The Sweet Spot - 9 Crafting Your Stories - 10 Sharing Your Stories - 11 The Most Important Story - Conclusion - Acknowledgements - Contributors - The Author

Editorial Reviews

‘I love this book; it’s fast paced and really practical. The exercises are incredibly insightful, and I know it’s going to be a must-read recommendation for all my clients.’

— Karen Skidmore, business catalyst and creator of the Grow Strong™ Principles

‘Sharing my story, warts and all, has given me and my family a life we never expected to have and a business that has impacted hundreds of thousands of people around the world. You have a story to share too.

‘The challenge is knowing how to weave your experiences, values and thoughts into stories that make a difference to your bottom line. In this book, Susan solves that problem and shows you that, if you apply the lessons within, you can build a loyal following, effortlessly generate great clients and have fun while doing it!

‘In a world that can feel disconnected, this book will help you connect with the right people, and maybe even change your business and life in the process. I wish you the best of luck.’

— Dan Meredith, entrepreneur and international bestselling author of How to be F***ing Awesome

‘I’m delighted that Susan has blended her passion for storytelling with her immense talent for writing in this incredible book. “Storytelling” is the buzzword in marketing these days, but no one’s telling you how to do it. Or, if they are, they’re making it really complicated! This book is practical, and the exercises are insightful and powerful. Susan is a master storyteller and explains it like no one else.’

— Richard Woods, award-winning entrepreneur, BBC’s The Apprentice personality and double bestselling author

‘I’ve read a lot of books on storytelling for business and have always been left feeling overwhelmed and confused... until now. Susan’s Circles of Storytelling Magic methodology is so clever and easy to get your head around; the pace and flow of her book is perfect and peppered with story examples and insightful exercises. Susan makes you realise that the stories you need to tell are all there; you just needed her guidance to discover them. Every business owner should read this book!’

— Jill Pryor, brand designer and mentor, Blossom Lane Creatives

‘Finally, a book about storytelling that shows you how to do it! Susan has created a game-changing framework for entrepreneurs who want to grab attention, be memorable and connect with their customers through powerful stories.’

— Monica Sood, brand story coach, Monicaink

‘At last, a practical guide that will enable thousands of business owners to tell their story with more confidence, greater resonance and enhanced clarity. Susan has a unique take on how to tell better stories and an easy-to-follow model, so if you have struggled in the past to clearly articulate your story, there is no excuse now. She has created a concise “how to” manual to make the whole brand articulation challenge both doable and logical. I will be encouraging my clients and network to buy this book and embrace Susan’s model.’

— Nick Cramp, business transformation coach and author of Better Before Bigger

From the Publisher