The Business of Stories: Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you're worth

The Business of Stories: Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you're worth

by Susan Payton
The Business of Stories: Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you're worth

The Business of Stories: Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you're worth

by Susan Payton

Paperback

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Overview

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This book shows you how.

In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).

This game-changing framework will help you to:

  • Understand why storytelling is a superpower and how to use it to stand out in your marketplace
  • Share stories that connect with the people you want to work with, so sales conversations are easy
  • Be seen as a trusted authority, as you communicate your value and get paid what you're worth


Product Details

ISBN-13: 9781781336601
Publisher: Rethink Press
Publication date: 02/25/2022
Pages: 214
Product dimensions: 5.50(w) x 8.50(h) x 0.45(d)

About the Author

Susan Payton demystifies the 'art of storytelling', so it never feels hard or complicated. As a story strategist, copywriter and messaginggeek, she helps business owners and marketers craft clear messages and compelling stories that launch products, build brands and create raving fans. Learn more at thebusinessofstories.com

Table of Contents

Foreword - Introduction - PART ONE Unpack - 1 The Simple Magic Of Storytelling - 2 Your Personal Story - 3 Your Business Story - 4 Your Customer Story - PART TWO Explore - 5 Your Why - 6 Your People - 7 Your Value - PART THREE Share - 8 The Sweet Spot - 9 Crafting Your Stories - 10 Sharing Your Stories - 11 The Most Important Story - Conclusion - Acknowledgements - Contributors - The Author
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