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Taylor & Francis
The Campaign Manager: Running and Winning Local Elections / Edition 5

The Campaign Manager: Running and Winning Local Elections / Edition 5

by Catherine Shaw


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The Campaign Manager: Running and Winning Local Elections / Edition 5

Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. This handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.

Updates to the fifth edition include an entirely new chapter on social media and its influence on campaigning, new coverage on how to put together a campaign plan, and a new appendix on how to campaign on a budget.

Product Details

ISBN-13: 9780813348636
Publisher: Taylor & Francis
Publication date: 01/07/2014
Edition description: Fifth Edition, Fifth Edition
Pages: 440
Product dimensions: 7.20(w) x 11.00(h) x 1.60(d)

About the Author

Catherine Shaw served twelve years (three terms) as mayor of Ashland, Oregon, and four years as a member chief of staff in the Oregon legislature. She has over two decades of campaign management experience, and has taught campaign courses at Yale, the University of California, and Southern Oregon University.

Table of Contents

How to Use This Handbook
• The Framework
• The Layout
• Know the Law
The Ten Commandments of Campaigning
The Cardinal Sins of Campaigning

1. Precinct Analysis: The Sinners, the Saints and the Savables

2. The Campaign Team and Volunteer Organization

3. The Campaign Brochure

4. Digital and Social Media

5. Fundraising

6. Lawn Signs

7. Targeting Voters

8. Media

9. The Candidate

10. The Issue-Based Campaign

11. Getting Out the Vote (GOTV)

12. The Campaign Plan

13. After the Ball

Appendix A: Conducting a Precinct Analysis
Appendix B: Campaigning on a Shoestring

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