The Challenge of Effective Speaking / Edition 4 available in Hardcover
- Pub. Date:
About the Author
Rudolph F. Verderber is Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year as well as one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage Learning texts COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK have a reputation for being student favorites due to their accessible presentation of theory and skills.
Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. In addition to consulting with various civic, professional, and business organizations, she has published numerous journal articles and has presented papers at many communication and management conferences. She is a co-author of COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK, all with Cengage, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press. She holds an MA in speech communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati.
Deanna D. Sellnow, PhD, is Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida and conducts faculty development workshops on instructional communication pedagogy. Published in regional, national, and international journals, her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. She is co-author of COMMUNICATE!, COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage.
Table of ContentsPART ONE: ORIENTATION. 1. Introduction to Public Speaking. 2. Preparing Your First Speech and Coping with Nervousness. 3. Listening Critically. PART TWO: PRINCIPLES. 4. Selecting a Topic and a Goal and Analyzing Audiences. 5. Researching Your Speech in the Information Age. 6. Organizing and Outlining the Body of the Speech. 7. Organizing and Outlining Introductions and Conclusions. 8. Adapting to Audiences. 9. Visual Aids. 10. Practicing Speech Wording. 11. Practicing Delivery. PART THREE: INFORMATIVE AND PERSUASIVE SPEAKING. 12. Principles of Informative Speaking. 13. Principles of Persuasive Speaking. 14. Practicing Persuasive Speaking Skills. PART FOUR: ADAPTING TO OTHER OCCASIONS AND FORMATS. 15. Speaking at Special Occasions. 16. Leading Problem Solving Groups. APPENDIX: Sample Speeches. NOTES. GLOSSARY. INDEX.