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CENGAGE Learning Custom Publishing
The Challenge of Effective Speaking / Edition 2

The Challenge of Effective Speaking / Edition 2

by Rudolph F. Verderber


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Wadsworth's best selling Public Speaking text, Verderber's CHALLENGE OF EFFECTIVE SPEAKING's skills-oriented, mainstream approach has successfully led hundreds of thousands of students through the speechmaking process. A straightforward writing style and effective use of examples is backed up by, but not obstructed by, sound classical and contemporary theory. Included in the coverage is a strong emphasis on organization, outlining, delivery, persuasion, and the use the Internet for speech preparation and delivery.

Product Details

ISBN-13: 9780534002336
Publisher: CENGAGE Learning Custom Publishing
Publication date: 01/01/1973
Pages: 288

About the Author

Rudolph F. Verderber is Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year — as well as one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage Learning texts — COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK — have a reputation for being student favorites due to their accessible presentation of theory and skills.

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. In addition to consulting with various civic, professional, and business organizations, she has published numerous journal articles and has presented papers at many communication and management conferences. She is a co-author of COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK, all with Cengage, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press. She holds an MA in speech communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati.

Deanna D. Sellnow, PhD, is Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida and conducts faculty development workshops on instructional communication pedagogy. Published in regional, national, and international journals, her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. She is co-author of COMMUNICATE!, COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage.

Table of Contents

PART ONE: ORIENTATION. 1. Introduction to Public Speaking. 2. Preparing Your First Speech and Coping with Nervousness. 3. Listening Critically. PART TWO: PRINCIPLES. 4. Selecting a Topic and a Goal and Analyzing Audiences. 5. Researching Your Speech in the Information Age. 6. Organizing and Outlining the Body of the Speech. 7. Organizing and Outlining Introductions and Conclusions. 8. Adapting to Audiences. 9. Visual Aids. 10. Practicing Speech Wording. 11. Practicing Delivery. PART THREE: INFORMATIVE AND PERSUASIVE SPEAKING. 12. Principles of Informative Speaking. 13. Principles of Persuasive Speaking. 14. Practicing Persuasive Speaking Skills. PART FOUR: ADAPTING TO OTHER OCCASIONS AND FORMATS. 15. Speaking at Special Occasions. 16. Leading Problem Solving Groups. APPENDIX: Sample Speeches. NOTES. GLOSSARY. INDEX.

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