The Change Maker's Playbook: How to Seek, Seed and Scale Innovation in Any Company

The Change Maker's Playbook: How to Seek, Seed and Scale Innovation in Any Company


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Product Details

ISBN-13: 9781947951068
Publisher: City Point Press
Publication date: 09/18/2018
Pages: 272
Sales rank: 385,276
Product dimensions: 6.00(w) x 9.00(h) x 1.10(d)

About the Author

Amy J. Radin is a nationally recognized Fortune 100 Chief Marketing and Innovation Officer, advisor and investor, board member, and thought leader on how to deliver innovation for sustainable, business-changing impact. She has been at the forefront of rewiring brands for growth, and now applies her expertise working with executives to reduce the uncertainty, ambiguity and uncertainty, and realize the benefits of innovation. She built a track record of success moving ideas to performance at Citi, American Express, E*TRADE and AXA.

The Change Maker’s Playbook: How to Seek, Seed and Scale Innovation in Any Company is Amy’s first book and captures her field-tested experience as the top executive accountable for achieving innovation results under varied, complex and rapidly changing conditions.

Amy is a graduate of The Wharton School and Wesleyan University. She serves on the Board of the AICPA where she is advising on marketing strategy and the impact of technology and workforce disruption on accounting and financial advisory services for 650,000 member professionals across the globe. She established and sponsors an annual social impact fellowship at the NYU Stern Graduate School of Business, benefitting students, not-for-profits and government agencies in the New York metro community for over a decade.

Table of Contents

Foreword vii

Introduction xi

Part I Seeking

Chapter 1 Discovering Real Needs 2

Chapter 2 Purpose, Passion, Promise, and Positioning 32

Chapter 3 The Art of Being Resourceful 50

Part II Seeding

Chapter 4 Prototype, Test, Learn, Iterate 78

Chapter 5 Business Model Linchpins 101

Chapter 6 The Green-Light Moment 126

Part III Scaling

Chapter 7 Launch 155

Chapter 8 Testing and Experimenting 183

Chapter 9 Anticipating and Adapting 211

Epilogue 242

Acknowledgments 246

Notes 250

Bibliography 254

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