The Charismatic Organization: Eight Ways to Grow a Nonprofit That Builds Buzz, Delights Donors, and Energizes Employees

The Charismatic Organization: Eight Ways to Grow a Nonprofit That Builds Buzz, Delights Donors, and Energizes Employees


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Product Details

ISBN-13: 9780470195468
Publisher: Wiley
Publication date: 10/20/2008
Pages: 288
Product dimensions: 6.20(w) x 9.10(h) x 1.10(d)

About the Author

Shirley Sagawa and Deborah Jospin run a successfulconsulting practice, sagawa/jospin, working with dozens of clientsin the nonprofit and for-profit sectors, from national nonprofits,foundations, and corporations to small start-ups and local groupson resource development, innovation, strategy, partnerships, andpublic policy. A national leader, expert on policy andphilanthropy, and former presidential adviser, Shirley Sagawa hasbeen called a "founding mother of the modern service movement."Deborah Jospin is the former director of AmeriCorps. During hertenure, AmeriCorps grew to an annual budget of $234 million with60,000 members serving in 925 programs.
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Table of Contents



The Authors.

1 Organizations with Charisma: An Introduction.

Beyond Charismatic Leaders.

Old Paradigms.

What Makes a Charismatic Organization?

2 How Social Capital Builds Charisma.

City Year’s Social Capital.

Defi ning Social Capital.

The Power of Social Capital.

Lessons from the Progressive Era.

Today’s Nonprofi t Environment.

Part One: Building a Charismatic Organization: A StrongCore.

3 Mission Motivation.

Mission Matters.

A Compelling Mission.

Infusing the Mission: Honest Tea.

Unity Through Purpose: Tufts University.

Lessons for Leaders.

4 Can-Do Culture.

What Is Culture?

Why Culture Matters.

The Impact of Culture on Performance.

Where Culture Comes From: The OPX Story.

Communicating Culture: City Year.

Lessons for Leaders.

5 Data-Driven Decision Making.

Data Matters.

Data-Driven Culture.

A Road Map and Other Tools.


Lessons for Leaders.

6 Purposeful Innovation.


Disruptive and Sustaining Innovation.

Why Innovate.

Challenges for Nonprofi t Innovators.

Building the Capacity for Innovation.

One Organization’s Innovation Process: CitizenSchools.

Systems for Innovation.

Lessons for Leaders.

7 People-Focused Management.

The Power of People.

Hiring the Right People.

The Wrong People.

Keeping the Right People.


The Board.

Lessons for Leaders.

Part Two: Using Charisma: Growing a Community ofSupport.

8 Compelling Communications.

Why Communication Matters.

The Right Tools.

Getting the Story Right: Raw Materials.

Getting the Word Out: Tools for Communicating.

Make the Offi ce Speak.

Lessons for Leaders.

9 Active Outreach.

Reaching Out.

Making Connections.

Welcoming Visitors: Lessons from Religious and EducationInstitutions.

A Model Visitors Program: City Year.

Lessons for Leaders.

10 Meaningful Involvement.

Involvement with Meaning.

Involvement Strategies.

Lessons for Leaders.

11 Lessons for Leaders: Concluding Thoughts.



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