Chicano Movement For Beginners

Chicano Movement For Beginners


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As the heyday of the Chicano Movement of the late 1960s to early 70s fades further into history and as more and more of its important figures pass on, so too does knowledge of its significance. Thus, Chicano Movement For Beginners is an important attempt to stave off historical amnesia. It seeks to shed light on the multifaceted civil rights struggle known as "El Movimiento" that galvanized the Mexican American community, from laborers to student activists, giving them not only a political voice to combat prejudice and inequality, but also a new sense of cultural awareness and ethnic pride.

Beyond commemorating the past, Chicano Movement For Beginners seeks to reaffirm the goals and spirit of the Chicano Movement for the simple reason that many of the critical issues Mexican American activists first brought to the nation's attention then--educational disadvantage, endemic poverty, political exclusion, and social bias--remain as pervasive as ever almost half a century later.

Product Details

ISBN-13: 9781939994646
Publisher: For Beginners
Publication date: 09/13/2016
Series: For Beginners
Pages: 176
Sales rank: 349,804
Product dimensions: 6.00(w) x 8.90(h) x 0.60(d)

About the Author

Writer, artist, and educator Maceo Montoya is an assistant professor in the Department of Chicano Studies at the University of California, Davis, where he teaches courses in Chicano literature and the Chicana/o Mural Workshop. He is also the director of Taller Arte del Nuevo Amenecer (TANA), a community-based art center in Woodland, California. Professor Montoya is the author of several acclaimed works of fiction, including The Deportation of Wopper Barraza (2014). Learn more about him and his work at

Read an Excerpt

Chicano Movement for Beginners

By Maceo Montoya

For Beginners LLC

Copyright © 2016 Maceo Montoya
All rights reserved.
ISBN: 978-1-939994-65-3


Background to a Movement


No one ever owned existentialism. It has always meant different things to different people. It was never a single doctrine that was laid down definitively by one person or group. Each piece of writing about it is different, each bears an individual stamp. There was no single voice of authority, so its definition has always had blurry edges. ... It could be seen as a historical necessity or inevitability, an effort to adapt to a new confluence of cultural and historical forces.

David Cogswell, Existentialism For Beginners

Odd as this may seem, if you remove "existentialism" from the above quote and replace it with "Chicano" you get a pretty good understanding of the term and its complicated place in Mexican American history. Armando Rendón, in his landmark 1970 book, Chicano Manifesto, wrote, "I am Chicano. What it means to me may be different than what it means to you." More than two decades later, the Chicano poet and novelist Benjamin Alire Sáenz wrote, "There is no such thing as the Chicano voice: there are only Chicano and Chicana voices." To this day, the term "Chicano" maintains its blurry edges, but it continues to reflect a meaningful way of thinking about the confluence of cultural and historical forces — in short, about life.

Many activists in the Chicano Movement pointed to an etymology of the word "Chicano" rooted in the clash between Spain and Mesoamerica, specifically the Spanish conquest of the Valle de Mexica and its people, the Mexicas (more commonly known as the Aztecs), in the 16th century. Mexica was pronounced Meshica, but lacking a letter equivalent, the Spaniards changed the "sh" to an "x" — hence Mexica, or México, or Mexicanos. Shicano was simply short for Meshicanos. For these early activists, then, the term Chicano served two purposes: it made a connection not only to their Mexican roots, but also to their indigenous past. Compare that to the term "Hispanic," which many Chicanos rejected because it references only the connection to Spain, basically negating half an identity and history.

Historically, however, most Mexican Americans knew the word Chicano through its common usage, mainly as a derogatory label for Mexicans who had become "gringofied," linguistically and culturally, when they immigrated to the United States. Pocho, literally meaning rotten fruit, was another common label. These terms indicated a people stuck in between, who were neither American nor Mexican, who could speak neither proper English nor proper Spanish, who had forgotten their Mexican culture as they adopted the values and attitudes of North American society — in essence, a lost people. Never to be truly American, lapsed as Mexicans, they were a people without a country.

But Mexican Americans also used the term Chicano to describe themselves, and usually in a lighthearted way, or as a term of endearment, maybe even as self-effacement. Doing so expressed awareness that they had not just departed from or forgotten their Mexican origins, but that they had actually become a unique community. When Mexican Americans began identifying as Chicanos, it was a form of self-affirmation; it reflected the consciousness that their experience living in between nations, histories, cultures, and languages was uniquely and wholly theirs. This is what gave birth to a sense of community, a people: los Chicanos.

Lastly, and maybe most importantly, civil rights activists who called themselves Chicanos emphasized the fact that it was a name not given to them or placed on them by an outsider, but a name that they had chosen themselves. That choice reflected the Movimiento's greater goal of self-determination, standing up against and rejecting the Mexican American community's long-suffering history of racism, discrimination, disenfranchisement, and economic exploitation in the United States (more on that soon).


Let's say this is not a book but a dinner party where you invite all the key figures from the Chicano Movement to discuss their role in this tumultuous period. Unfortunately, the evening would already be off to a bad start. Why? Well, you couldn't possibly invite everyone, but you'd be expected to. One of the main currents of the Movimiento was to bring attention to all the struggles of the Mexican American community — whether those of a soldier in the Vietnam War, a field-worker in California, or a university student — and seeing them as one. And what is a dinner party if not an affair that includes a chosen few and excludes others?

But we get past that. Your dinner party must proceed, space is limited, and a guest list is in order. You definitely want to invite César Chávez, a national hero on par with other inspirational leaders whose faces have graced the cover of Time magazine, stamps, and countless posters in grade-school classrooms. Dinner with César alone would be intimidating, so you attempt to balance his saintly demeanor with that of his sister in nonviolence, the rabble-rouser Dolores Huerta.

The duo is first to arrive, and your dinner party and history lesson are solidly underway. Dolores leads the conversation, and soon you have a thorough understanding of the United Farm Workers (UFW) and their struggle against powerful and exploitative California growers. But you're surprised to learn that César never considered himself a Chicano leader; nor did most of his fellow farmworkers consider themselves Chicanos. But before you can ask him to explain, in walks a man who effusively announces that he is the cricket in the lion's ear, none other than Reies López Tijerina from New Mexico.

In the manner of a soapbox preacher, Reies launches into a long discourse on his efforts to reclaim the lands stripped away from the Indo-Hispano people of New Mexico following the Mexican-American War and the 1848 Treaty of Guadalupe Hidalgo (which granted the United States about half of Mexico's territory). Reies recounts in vivid detail his persecution at the hands of New Mexican authorities, but after a half-hour and no signs of stopping, you begin to worry that no one else will be able to get a word in edgewise. Reies is in the middle of his story about the ill-fated Tierra Amarilla courthouse raid of 1967 when he is interrupted by the arrival of Rodolfo "Corky" Gonzalez, who, by way of introduction, begins reciting his epic poem of Chicano identity, I am Joaquín.

When Corky finishes his fiery recitation, he announces, much to your consternation, that participants of the Chicano National Youth and Liberation Conference have followed him all the way from Denver, Colorado. As if on cue, in walks a group of boisterous young people, many of them with long hair and wearing ponchos and overalls. They quiet down only when you answer their calls for pens and paper so they can work on updating the goals of their so-called "spiritual plan."

Just as you're about to make your way back to the dinner table, a young man introducing himself as José Angel Gutiérrez walks through the door accompanied by yet another large group, this one hailing from Crystal City, Texas. Carrying lawn signs and campaign buttons, they identify themselves as members of La Raza Unida Party. When you explain that there are not enough seats at the table, they make their way to the living room, where they find a telephone (the old rotary kind) and take turns calling potential voters.

With all the hubbub, you almost miss the arrival of a quiet, distinguished-looking man, a little older than most in attendance, who appears out of place. He introduces himself as the Los Angeles Times journalist Ruben Salazar. But before you can show him to the table, the front door opens and in walks a cadre of stern-faced young men and women, all dressed in khaki and brown. They stand at attention like soldiers in formation and bark out that they are the Brown Berets, defenders of the Chicano barrio.

The house is ready to burst, and you cringe as more commotion outside draws you to the window. You hear chants.

"What's going on?" you ask, afraid to open the door.

A participant of the youth conference informs you that the Chicana Caucus has organized a protest against your dinner party on account of the fact that so few women were invited. Soon the protesters make their way inside, and between their chants decrying patriarchy and demanding that their voices be heard, Corky reciting his poem again (upon request), the youth reading one platform after another, the pollsters making phone calls, and the general din of one explanation after another of this and that event, you can hardly hear yourself think. At wit's end, you cry out that what you wanted was a quiet little dinner party for the leaders and luminaries of the Chicano Movement to fill you in on the important events and ideas, that invitations had been sent out, and that the invitations did not say "plus one" or "plus two" and certainly not "plus fifty" and that you'd appreciate if everyone left at once.

Suddenly there is silence. Someone, you don't know who, says that if quiet is what you wanted then you've missed the point of a movement. You are unswayed. Guests, both invited and uninvited, begin to file out. You avoid César Chávez's eyes. When everyone has departed, you begin putting the house back together. Just as you're finally catching your breath, you're startled to hear the front door swing open.

In stomps a giant man with bulging, manic eyes, immediately demanding to know where the liquor cabinet is located. He introduces himself as the Brown Buffalo. He assumes you've heard of him, and when you tell him you haven't, he declares that he's the most radical of radical Chicano lawyers, Oscar Zeta Acosta. He locates the liquor, pours himself a glass, and sits at the table. "Wasn't there supposed to be dinner?" he asks.

After loading his plate full of food, the Brown Buffalo, as he insists on being called, offers his version of the Chicano Movement, starting with his childhood. As he recounts his hang-ups about race and his forever frustrated quest to fit the American ideal or achieve the American dream, it dawns on you that Oscar's version of the Chicano Movement never deviates from his own point of view as the central protagonist. He grows angry, he sheds tears, he reveals details that make you uncomfortable, and just when you think he'll never stop, he passes out after one too many drinks.

As you clear the table, you hope you've seen the last of it all. But soon you hear a gentle knock at the door. With trepidation you open it, half expecting to find an even larger Brown Buffalo. Instead, you find a small woman with short hair and a kind smile. "I'm sorry I'm late," she says. "My name is Gloria Anzaldúa." You invite the Chicana scholar inside and she looks around, taking stock of the place. "Where is everybody?"

You give her the rundown of the night's events, culminating with the Brown Buffalo asleep in the dining room.

Anzaldúa smiles and says, "All that you describe sounds about right. It's all part of us. The Movimiento was a big dream with big personalities, and with that came big disappointments. But we shared one thing in common."

"What was that?" you ask.

"A desire to be heard. To no longer be erased."

You wait expectantly for Gloria to tell her version of the Chicano Movement, but instead she goes to the dining room table and finds Oscar snoring loudly. She starts to rustle him awake.

"Isn't he better off asleep?" you caution.

Gloria shakes her head. "I don't want to make this journey alone. We were all in it together ..."

The dinner party is basically over, so let's return to the book at hand. It is fitting, though, that the last two guests presented such a study in contrasts. Always a fringe figure, Oscar Zeta Acosta — a lawyer, novelist, and drug enthusiast who disappeared mysteriously in Mazatlán, Mexico, in 1974, never to be heard from again — perhaps represents an amalgamation of the radical, at times militantly overzealous aspects of the movement, which in many ways extinguished itself by the mid-1970s. Gloria Anzaldúa came along a few years later, and her Chicana feminist writings — a combination of the scholarly, the polemical, the personal, and the poetic — represent a re-centering of the Chicano Movement and its ideals. With the political upheaval of the late 1960s and early '70s already fading into memory, Anzaldúa's seminal work, La Frontera/Borderlands, published in 1987, called on not just Chicanas and Chicanos, but everyone, to live up to the Movimiento's ideal of liberating all people discriminated against and shunted aside by dominant society, whether for reasons of class, race, gender, or sexual preference.


Just as the African American struggle for civil rights pointed to the harmful legacy of three centuries of slavery in the United States, Chicanos also pointed to historical roots of their modern-day conditions. In the 1960s, as Chicanos fought against extreme poverty, working conditions in the fields, the racism and discrimination they experienced in schools and society at large, and their lack of political representation, they started to understand that what they were experiencing didn't just happen all of a sudden, or in isolation. Rather, they came to recognize that it was part of a larger history of colonization, exploitation, and displacement, first by Spain, then by a succession of Mexican dictatorships, and finally by the United States. In effect, Chicanos sought to reconcile and rectify a pattern of suffering that tied back to the Spanish conquest of the Americas.

From that long history, activists in the Chicano Movement would return time and again to the following historical injustices and conflicts: the Spanish conquest of the Americas; Manifest Destiny and the betrayal of the Treaty of Guadalupe Hidalgo; Pancho Villa, Emiliano Zapata, and the fight for land and liberty in the Mexican Revolution; and, lastly, border conflict, second-class citizenship, and mass deportation.

The Conquest

Chicano activists became aware of their indigenous roots and took pride in the fact that they were descendants of an advanced civilization, but they also understood that they were mestizos: half Indian and half Spanish, a mixed race born of brutal conquest. The Spanish conquistador Hernán Cortés and his band of soldiers conquered the great Aztec Empire in only two years. They were aided by the superstitious Aztec belief that Cortés and his men were gods, maybe even Quetzalcoatl, the feathered serpent god who was pale-skinned, had a beard, and was predicted to return to Mexico in what was the European calendar year of 1519 (the very year of Cortés's arrival). In fact, the Aztec emperor Montezuma II sent emissaries to greet the newly arrived Spaniards with gifts of gold, hoping they would be satiated.

Seeking this very fortune, the conquistadores were only spurred on further. Although Cortés and his men were greatly outnumbered, they had other advantages, especially superior weaponry and diseases for which the Indians had no immunity. Not long after Cortés landed, a smallpox epidemic broke out that decimated the indigenous population. Having conquered the great Mesoamerican cities and broken the spirits of the native people, Spain was able to impose its language, institutions, and most importantly, its religion, Catholicism, on its new subjects. They also exploited the natives for their labor, especially in mining and agriculture. In the three centuries following the conquest, New Spain enriched itself on the backs of Indians.

Your Land is My Land, from California to the ...

The Mexican-American War (1846–1848) is widely seen as a war of aggression instigated by the United States with the sole purpose of acquiring more territory, which they did: over half of Mexico. As a result, Chicano activists more than a century later emphasized their bitterness at being treated as foreigners on land that was once theirs. Manifest Destiny was the commonly held belief among 19th-century American citizens that it was their God-given right to own all the territory from the Atlantic Ocean to the Pacific Ocean and beyond. Never mind that Native Americans and the citizens of other countries already called it home. If the land could be conquered, then it belonged to the conqueror. Inherent in this belief, of course, was a notion of racial and cultural superiority. When Tennessean James K. Polk, an ardent proponent of Manifest Destiny, was elected president of the United States in 1844, he ran on a platform advocating the annexation of Texas, technically still part of Mexico even though Texas had seceded from Mexico in 1836. Once Texas was annexed in 1845, President Polk set his sights westward, purportedly sending troops to "protect" Texas against attack but in reality seeking to acquire all the territory west of Texas. Both countries mobilized for war, and tensions bubbled over into outright conflict in 1846.

In the two years of fighting, the United States handily defeated Mexico, which had been weakened by debt and political turmoil. Its complete surrender resulted in the Treaty of Guadalupe Hidalgo in 1848. Mexico recognized the secession of Texas and lost what is now California, Nevada, Utah, New Mexico, Arizona, and parts of Colorado, Kansas, and Wyoming. Thousands of Mexicans living in these territories became U.S. citizens. The treaty explicitly guaranteed them rights to their land, language, religion, customs, and civil rights, but very quickly this proved not to be the case. Anglo-American settlers occupied their territory, Spanish and Mexican land grants were ignored or dismissed by the courts, and the new Mexican Americans were treated as a conquered people and second-class citizens.


Excerpted from Chicano Movement for Beginners by Maceo Montoya. Copyright © 2016 Maceo Montoya. Excerpted by permission of For Beginners LLC.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents


Foreword By Ilan Stavans,
Part 1. Background to a Movement,
What's a Chicano? Depends.,
Dinner Party for El Movimiento,
500 Years of Conquest, Colonization, Disenfranchisement, and Exploitation in a Nutshell,
Precursors to the Movement,
Part 2. Finding Inspiration,
César Chávez, Dolores Huerta, and the Organizer's Tale,
The Pilgrimage,
Symbols of the Huelga,
The Grape Boycott,
Part 3. The Movement Spreads,
Reies López Tijerina and the Land Grant Movement,
Land Grants and La Alianza,
Rodolfo "Corky" Gonzalez and the Crusade for Justice,
Chicano Youth and Liberation Conference,
El Plan Espiritual de Aztlán,
Part 4. Escalation: Youth Mobilization, Militancy, and Conflict,
Student Walkouts and the Brown Berets,
The Chicano Moratorium,
Part 5. Pathways to Change,
Chicanas and Chicanos in Higher Education,
Chicanas and Chicanos at the Ballot Box,
Part 6. The Chicano Cultural Renaissance,
Newspapers, Magazines, and Journals,
Drama and Film,
Music and Dance,
A Silent Voice Emerges,
Conclusion: decline and legacy,
Further Reading,
About the Author and Illustrator,

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