The Chinese Outbound Travel Market : 2012 Update

The Chinese Outbound Travel Market : 2012 Update

Paperback(2012 ed.)

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China is the fastest-growing tourism source market in the world, and the top international tourism spender since 2012. The new joint ETC/UNWTO report on "The Chinese Outbound Travel Market - 2012 Update" explores the remarkable evolution of Chinese outbound tourism in the context of the country's rapid economic growth and socio-demographic changes. The report looks into Chinese travel preferences and destination choices, the structure of China's tourism sector and aviation industry, and its regulatory framework, particularly the Approved Destination Status (ADS) programme. The report further provides recommendations on how to market tourism destinations in the Chinese market and highlights the latest trends of this important market and their implications.

Product Details

ISBN-13: 9789284414291
Publisher: World Tourism Organization
Publication date: 03/27/2013
Edition description: 2012 ed.
Pages: 124
Product dimensions: 8.00(w) x 11.30(h) x 0.40(d)

Table of Contents

Executive Summary

1 Introduction to China
1.1 Country Overview
1.2 Administrative Divisions

2 Economic Overview of China
2.1 National Economy
2.2 Spending Power
2.3 Regional Economy

3 The Regulatory Environment of Tourism
3.1 Government's Role in Travel and Tourism
3.2 Passports.
3.3 Approved Destination Status (ADS)
3.4 Visas
3.5 Exchange Controls
3.6 Holiday Entitlement

4 Aviation Overview
4.1 Background
4.2 The Airport Transport Environment
4.3 International Airline Services

5 Travel Agencies in China
5.1 Travel Distribution
5.2 Online Travel

6 The Outbound Travel Market
6.1 Introduction: A Large and Fast-Growing Market
6.2 Overview of Outbound Trips and Expenditure
6.3 Drivers and Sources of Outbound Travel
6.4 Destinations Visited

7 Profile of the Chinese Traveller
7.1 Key Characteristics
7.2 Disposable Incomes and Propensity to Travel
7.3 Changing Lifestyles and Shifting Demographics
7.4 Traveller Preferences by Region
7.5 Seasonality
7.6 Purpose of Trip

8 How to Market International Destinations in China
8.1 European NTOs in China
8.2 Doing Business with the Chinese
8.3 The Chinese Media
8.4 Other Promotion Tools

9 Future Prospects for Chinese Tourism
9.1 An Increasingly Sophisticated Market
9.2 Prospects for Europe

Annex I: Countries with Approved Destination Status (ADS)
Annex II: Schengen Countries
Annex III: Leading Outbound Travel Agencies in China
Annex IV: Travel Trade Events in China
Annex V: Airlines Operating Non-stop Services from China and Hong Kong to Europe

List of Abbreviations

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